• Home
  • Media Arts & Production

Sports Media Concentration

Sports Media Concentration

Get in the game with a Sports Media Concentration from the William Allen White School of Journalism and Mass Communications.

The Sports Media Concentration allows students interested in pursuing a career in sports media, marketing, communications or administration to tailor their education, knowledge and experience to best prepare them for a career in sports after graduation. The concentration is designed to appeal to and prepare news/information and strategic communication students to work anywhere in the sports industry.

Required courses

Interested students will complete the requirements of the concentration by successfully completing these three courses:

JOUR 488: Laboratory in Media Production

JOUR 540: Sports, Media and Society

JOUR 585: Multimedia Sports Journalism


Choose one elective from this list of courses in the Department of Health, Sports and Exercise Sciences:

HSES 384: Sport Law

HSES 483: Sport Finance and Economics

HSES 381: Sport Ethics

HSES 289: Introduction to Sport Management

HSES 380: Sociology of Sport

HSES 485: Sport Communication

HSES 487: Personnel Management in Sport

HSES 382: Sport Facilities and Event Management

HSES 486: Sport Marketing

Hands-on experience

In addition to these courses, you’ll have the opportunity to get hands-on experience by working with professionals at KU Athletics, ESPN, Time Warner Cable, Midco, local media outlets and campus media organizations.

Whether you are interested in reporting, production, play by play, multimedia, marketing, public relations or administration, our curriculum will immerse you in the exciting and expanding world of sports media.

You will graduate with a Sports Media Concentration on your official KU transcript, which will enhance your resume and job prospects!


You’ll also join many KU J-School alumni who are working in sports, including:

  • Kevin Harlan, play-by-play announcer for CBS Sports and NBA
  • Laura Okmin, NFL sideline reporter, Fox Sports
  • Brian Hanni, Voice of the Jayhawks, University of Kansas
  • Victoria Baldwin, business and marketing director, Octagon
  • Mike Vernon, content producer, Bleacher Report
  • Coral Lu, reporter, ESPN China
  • Mike Miller, senior editor, NBCSports.com
  • Abby Walsh, graphics broadcast associate, MLB Network
  • Jennifer Berquist, associate athletics director, Williams Education Fund at Kansas Athletics
  • Erin Meyer, communications assistant, Wake Forest Athletics
  • Julie Browman, reporter, Altitude Sports and Entertainment
  • Jennifer Cobb, owner, JJC Racing
  • Kimberly Hobbs, vice president of partnerships and premium sales, AEG Worldwide/Sprint Center

Want to learn more? Email jadvising@ku.edu.

Become a Jayhawk - Apply Today

Hands-on experience

Students pursuing the news and information track can get hands-on experience right away.  Visit the student opportunities page to learn more about how you can get involved in student organizations and media. 

The University Daily Kansan is an award-winning student publication that offers a wide range of positions including, reporters, business managers, digital media managers, photographers and designers. 

KUJH-TV is a student-run television network that provides students the opportunity to work with the latest software and technology as on-camera talen, producers, directors and writers. 

Media Crossroads is an interactive, multimedia center where anyone can learn about broadcasting and video production.

Explore careers, internships & jobs

The Journalism Career Center helps J-School students explore their career options and find internships and jobs. The J-School is ready to help you at any stage in your college career—whether you're just beginning to explore the possibilities or you're ready to enter the job market. Schedule an appointment today!