Macy Burkett

Macy Burkett is a doctoral student in the William Allen White School of Journalism and Mass Communications at the University of Kansas. She holds a master’s degree in digital content strategy from the University of Kansas and bachelor’s degrees in apparel and textiles (apparel marketing specialization) and vocal performance from Kansas State University. Prior to beginning her doctoral degree, Macy worked in marketing and social media at KU Recreation Services in Lawrence, Kansas; JNA Advertising in Overland Park, Kansas; and Savvy Bridal in Kansas City, Missouri. Her work in social media and educational background in apparel and textiles has led to Macy’s research interests in social media influencers in the fashion and lifestyle spaces.