The University of Kansas William Allen White School of Journalism and Mass Communications offers a professional graduate program in Integrated Marketing Communications that leads to a Master of Science degree in Journalism.
This degree trains professional communicators to find solutions for business problems from a managerial perspective.
The Integrated Marketing Communications course of study emphasizes the integration of marketing communications specialties, including research, marketing ethics, writing, creativity, innovation, branding, digital marketing and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and a commitment to marketing communications or other media-related fields. It is designed for part-time, evening study to accommodate working adults.
Classes are offered at the KU Edwards Campus in Overland Park, Kansas, and are taught by faculty who are experts in their fields, as well as instructors from the business community. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in integrated marketing communications strategies.
Integrated marketing communications students find they can apply what they’ve learned in the classroom almost immediately in their workplace.
KU Integrated Marketing Communications: Learn it tonight, use it tomorrow!