Online Master's Degree in Digital Content Strategy Courses
Certificate in Data Interpretation and Communication (15 hours)
This certificate will focus on the skills needed to find, gather, analyze and communicate data. It will help students learn strategies for finding appropriate data, organizing data, interpreting data and explaining data in meaningful ways. This certificate will not provide skills in deep statistical analysis. Rather, students will gain a better understanding of using quantitative and qualitative data to solve problems or answer questions in a variety of fields.
Certificate in Social Media Strategy and Management (15 hours)
This certificate will focus on the skills needed to create, analyze and optimize social media content and campaigns. This will include an understanding of the forces that are driving change in media and information and the rise of social media. Students will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies. They will also learn the best practices and principles in social media management, effective social media content and campaigns.