Naomi Madu

"I would never have learned some of the most important things about client and media relations without this experience and it has truly informed my perspective on my major."
Naomi Madu
Naomi Madu was a remote intern for The Brandman Agency.

The Brandman Agency

This past semester, I interned at The Brandman Agency, a luxury PR agency catered towards the travel and hospitality industry. This internship was conducted remotely as the Brandman is headquartered in New York. I heard about this opportunity through a KU alum and was excited to learn about travel PR as I personally love to travel. It definitely was beyond what I expected, and each day brought multiple surprises and a new outlook on the PR industry.

Most of my projects involved supporting different teams with as the managed their clients’ daily needs. I helped prepare social media recaps on influencer trips, recaps of weekly travel trends, and compiled media lists for pitching opportunities. Some days were lighter, and I would only be required to upload event listings or clip articles and media coverage for clients. What I found most interesting was how I was able to figure my way around tasks I was originally unfamiliar with. Ultimately, I learned how important thinking on the spot and thinking independently is in this business.

What was most valuable to me was the connection I felt to the account coordinators, executives, and the rest of the teams in the agency. I learned so much from them through Q&A sessions and just shadowing them in my role, which exposed me to the realities of PR. I would never have learned some of the most important things about client and media relations without this experience and it has truly informed my perspective on my major. I also cherished the opportunity to meet and interact with senior level executives including the CEO and founder, Melanie Brandman, who showed me that anything is possible and travel is a blessing and an opportunity for education and personal growth.

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