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Welcome to the J-School

The Accrediting Council on Education in Journalism and Mass Communication has continually accredited the William Allen White School of Journalism and Mass Communications since 1948, with the first journalism class at KU dating back to 1891. The KU School of Journalism leads in innovative teaching that prepares students for today's workplace. This means students pursuing the News and Information track graduate from KU ready to work in a variety of media, including newspapers, magazines, broadcasting and the online media industry. The school's second track, Strategic Communication graduates students ready for careers in advertising, public relations, promotions, sales and media management. The school's innovative curriculum teaches journalism’s traditional values and skills while also preparing students to be adaptable, entrepreneurial professionals in today's changing and increasingly digital world.

Reputation for Faculty and Student Excellence

The school has a long national reputation for excellence. The Fiske Guide to Colleges has given KU high marks for academics and quality of life, calling it “one of the premier college bargains in the United States.” Fiske also praised the journalism school for its many strengths. KU journalism students frequently earn awards and honors for themselves and the school for their news and advertising work on the acclaimed University Daily Kansan, news coverage and promotion on KJHK-FM and KUJH-TV, and The Agency and Steam Whistle Creative by creating strategic communication campaigns developed for real clients. The school has also received many prestigious national accolades from the Hearst Foundation’s Writing Awards program, often called the “College Pulitzers.”

Journalism and mass communication faculty are leading innovative research projects on socially relevant topics including social media, cancer communication among minorities, gender and violence, political communication, preparing today’s journalists for tomorrow’s media, and understanding how to engage and persuade audiences.

The school's innovative teaching and personal student advising acknowledge students' individuality while helping guide them to take risks and grow. The school's academic environment is intimate and student centered, providing a small-school experience with all of the benefits of a large-university setting. The KU School of Journalism has more than 14,500 graduates in the United States and 49 other countries around the world. The school's long list of distinguished and accomplished graduates are the best evidence that the KU School of Journalism is a great destination for serious students who are smart, creative and ambitious.


The mission of the William Allen White School of Journalism and Mass Communications is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications and related fields and for graduate study.

Adopted by a unanimous vote of the faculty on Sept. 3,1998.


This school values:

  • A diverse, collaborative and dynamic student-centered environment
  • Excellence in learning, teaching and mentoring
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society
  • Critical and creative thinking
  • Meaningful research and creative activity
  • Imaginative outreach and collaboration on this campus, in this state and in the professions of journalism.

Adopted unanimously by the full faculty on Nov. 7, 1997.


Graduates of the School will:

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to critically analyze mass media.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate an understanding of the value of a diverse society, a diverse work place and the importance of reflecting that diversity in mass media. J-School's Diversity Plan


  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate an understanding of how communications organizations function and the important management issues they face. Adopted by a unanimous vote of the faculty on Sept. 3,1998.

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) requires that, irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to:

  • Understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
  • Demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • Understand concepts and apply theories in the use and presentation of images and information;
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • Think critically, creatively and independently;
  • Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • Apply basic numerical and statistical concepts;
  • Apply tools and technologies appropriate for the communications professions in which they work. Units requesting evaluation of a graduate program must also demonstrate how their master’s graduates attain this additional core competency:
  • Contribute to knowledge appropriate to the communications professions in which they work.

AEJMC Accrediting Standards


The William Allen White School of Journalism and Mass Communications does not tolerate plagiarism, fabrication of evidence and falsification of evidence.

Penalties for plagiarism, fabrication or falsification can include a failing grade for the course and expulsion from the School of Journalism and Mass Communications.

If you have any questions about what constitutes plagiarism, fabrication or falsification, please consult the professor of the course.

The following definitions are from Article II, Section 6, of the University Senate Rules and Regulations, revised FY98.

Plagiarism - Knowingly presenting the work of another as one's own (i.e., without proper acknowledgement of the source). The sole exception to the requirement of acknowledging sources is when the information or ideas are common knowledge.

Fabrication and Falsification - Unauthorized alteration or invention of any information or citation in an academic exercise.

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