Consumer Guide for Today's Media

The iPhone is taking mobile internet to a new level. By offering a full internet package over the watered down package that is currently offered by most phone companies, they are allowing advertisers the opportunity to develop new packages that were not available before.
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If there are companies like jamster that can make money off of mobile phones than I think anybody with a good idea is going to be able to market to the mobile internet market. The iPhone is creating a bigger market that will probably be easier to access since its internet is the non-watered down product.

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This medium has unlimited potential and when it gets put together in a quality manner it has the capability to be a strong medium for many things. Advertisers need to take notice and start planning on using this medium in the future.

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The mysterious but rapidly growing realm of mobile marketing is primed to spur a new type of player off the bench and onto the field: the fan.

The arena league football team, Kansas City Brigade, has collaborated with PlasMedia Mobile to give the mobile internet-equipped spectator a new edge in becoming an omniscient master of the game-watching experience.

According to certmag.com, PlasMedia programs will allow the serfs of the stands, from nosebleeds to front row, to get interactive with their intrepid Brigade.

Fan’s will be able to do everything from ordering concessions delivered right to their seats, to upgrading their tickets while in line to enter, to text-voting for a game’s MVP.

Of course, advertisers get to join in on all the plays by running ads during interactive trivia games and on special merchandise coupons reserved for the PlasMedia users.

A demonstration of PlasMedia’s capabilities can be seen here

To the casual sports fan, this all may portend a sensory overload, but PlasMedia Mobile President Dean Talley is banking on the dedicated fanboys (and girls) taking the new technology by the reins.

As quoted in mobilemarketingwatch.com, Talley said “Our experience confirms that The Brigade - as well as other sports franchises - have three key consumer contact concepts at the front of their minds: connection, retention and interaction. By integrating our proprietary turn-key software solution, we managed to achieve all of these goals while adding revenue to our clients’ bottom line.”

One can only imagine the possibilities opened by putting such control in the fan’s hand.

In Which I Imagine:

Will fans finally be able to administer electric shocks to visually impaired refs?

Commodus in the uncivilized, pre-cell phone days

Does this signify a throwback to the days of the gladiator? Will fans be able to text a thumbs up or down on a call/play/player’s beheading?

Will stadium seats have to be widened due to morbidly obese sports fans being able to order vats of nacho cheese without having to make the hike up to the concession stand?

Time will tell.

The hype machine stirring up fanboys for the upcoming Batman installment, The Dark Knight, was working overtime yesterday. The caped crusader’s viral marketing campaign has created several ingenious ways to make comic geeks and film-goers alike salivate over an already highly anticipated movie event due this summer.

Being that 2008 will harbor films featuring other rehashed, but beloved heroes such as Indiana Jones and James Bond, the advertisers, or bat-vertisers if you will (working from their underground cave that can only be reached via secret elevator activated by precise keystrokes on a grand piano) are diligently battling to set their feature apart.

They are already responsible for:

The Gotham Times

The Ha Ha Times ( in which Dark Knight villain, The Joker, parodies the Gotham Times)

An online campaign by We are the Answer, a group dedicated to fighting Gotham police corruption

A website for Gotham National Bank

A site called Remembering Gina, in which tributes are made to the aforementioned, a victim of violence in Gotham.

A website for the Gotham Police

And a site for the Gotham City Light Rail

Got that?

Photo from Clown Travel Agency

Yesterday (April Fool’s), yet another site showed The Joker was up to his old tricks again (or was he?) Clowntravelagency.com urged would-be gangsters and disciples of The Joker to go to yet another site, to help him hack in. Upon entering the site, I was asked to enter my name, email and phone number. Immediately, my phone rang and a strange number was displayed on my caller ID. I answered hesitantly to hear a gruff voice introduce itself as Gotham police office Jim Gordon of the special crimes task force.

A sting!!

“Officer Gordon” then informed me that I was caught and now had to work as an informant. He said the GPD now had my name, number IP address and would be tracking me. “We’ll be in touch,” he signed off menacingly.

Wow…all this trouble to market a movie that millions of people will shell out major bat-bucks for anyways.

Will the campaign suck in more movie goers or will the hype machine self destruct, making film-goers already tired of a film yet to be released that can’t possibly live up to its own hype?

For now, it seems to be working on me. I appreciate the time and thought being put into creating this Gotham and anxiously await my next assignment from Officer Gordon of the GPD.