One of Barack Obama's biggest claims since starting his presidential campaign is that he doesn't take money from lobbyists/. Despite not taking money from lobbyists, Obama has been extremely successful raising money for his presidential campaign, and has consistently out-raised his opponent, Hillary Clinton, who does accept contributions from lobbyists.
So how has Obama been able to rake in the funds at such an alarming rate without the help of deep-pocketed lobbyists? I think Obama's innovative personal fundraising page may have something to do with it. The site gives users the opportunity to not just make a donation to the campaign, but create their own fundraising drive, encouraging their friends and others to make contributions and reach a goal. In other words, Obama's system encourages individuals to band together and make big donations, thus taking the place of lobbyists.
Apparently, it's working.