By B.J. Rains
In an effort to gain more national advertisers and increase ad revenue, 26 newspaper companies have joined an industry-backed online advertising sales network called QuadrantOne. A story published in the Kansas City Star on March 21st said newspapers such as The Star and the Dallas Morning News joined the group that doubled the size to over 250 newspapers.
The goal of the group is to gain more business from national advertisers. The group, QuadrantOne, will "create a centralized pool of standardized ad units from newspapers across the country that can be sold in blocks to large advertisers."
Its a pretty good idea by the newspapers, because as I discussed in my previous blog, they are starting to lose money on ad revenue and are looking for new ways to increase revenue. Finding new national companies to have advertise in their papers will not only help their newspaper, but it will help the companies that are advertising reach a new audience. It seems like a good partership that could end up helping both parties involved.