By B.J. Rains
It looks like newspaper's ad revenue is going downhill. In a recent story published by E&P, a study done by the Newspaper Association of America shows that total print advertising revenue dropped in 2007 by 9.4 percent to 42 billion from 2006.
It seems like more and more advertisers are taking their money to other platforms such as TV and the radio. With virtually every newspaper offering free reading of their stories online, subscriptions to print newspapers has been declining over the recent years. Companies are starting to realize the decline in interest of print newspapers and deciding to wisely take their advertising dollars elsewhere.
Newspapers are run by advertising so the less money that the paper is bringing in from ad revenue, the less things the paper will be able to do. At the Kansan, the more ad space that they have sold, the bigger and more color pages the paper can be. Its the same at bigger papers, but on a much bigger scale. If newspapers can't keep ad revenue from falling any further, they may soon have to start cutting costs - which could mean some writers or editors may soon be looking for new jobs.