After watching Lord of the Rings multiple times, I have fallen in love with New Zealand. It seems peaceful and carefree. Little did I know that country suffers from alcohol!
The country is not carefree; its an alcoholic. “New Zealand has a problem with alcohol,” says the alcohol advisory of New Zealand board.
The Alcohol Advisory of New Zealand is turning ‘brutally honest’. A series of commercials feature binge drinkers and the major problems it could cause. The commercials are graphic, but purposeful. They get the point across.
The ads will cost around $3 million a year. That number is not bad considering alcohol damages are over a billion each year.
But why New Zealand? I have never heard of this country having any social problem with alcohol. Apparently, I was wrong. I thought New Zealand was one of the better countries of this world. Too many hobbits running around drinking pints I guess.
Ads about alcohol are allowed before 9 p.m. in New Zealand. Before 1991, alcoholic ads were not allowed at all.