According to the National Association of Broadcasters, local television may fall victim to the Internet. Oh, really? What a surprise?!
With popular suspense shows such as Lost on ABC, 24 on Fox, and CSI on CBS; viewership may move to the online world instead of having loyal weekly viewers. I for one love these shows and if I miss a week, I’ll go online to try and watch or rent the season DVD once it’s released. Especially shows that have cliffhangers or “To be continued...” at the end. Viewers want and demand more, no matter the price.
Internet will always be the Wave of the Future.
Courtesy: Inventorspot.com
The way local television misses out, is a result of networks holding all online profits, and not sharing with its affiliates. For example, if NBC airs a season of Law & Order, KOAA in Colorado Springs may not reap in benefits when the show debuts online and its revenue. I guess that’s why PBS is successful, they don’t have to share.
I think that local television in a way needs the Internet. It seems like every news station affiliate has its own website. It’s normal to cross-promote from the newscast to the web, and that’s what networks are beginning to do more of. For more on this story visit our website at (Fill in the Blank dot com). This is the new standard and now it’s up to for local television to catch up with the times and demand some sort of return for having online shows.