Consumer Guide for Today's Media

The mysterious but rapidly growing realm of mobile marketing is primed to spur a new type of player off the bench and onto the field: the fan.

The arena league football team, Kansas City Brigade, has collaborated with PlasMedia Mobile to give the mobile internet-equipped spectator a new edge in becoming an omniscient master of the game-watching experience.

According to certmag.com, PlasMedia programs will allow the serfs of the stands, from nosebleeds to front row, to get interactive with their intrepid Brigade.

Fan’s will be able to do everything from ordering concessions delivered right to their seats, to upgrading their tickets while in line to enter, to text-voting for a game’s MVP.

Of course, advertisers get to join in on all the plays by running ads during interactive trivia games and on special merchandise coupons reserved for the PlasMedia users.

A demonstration of PlasMedia’s capabilities can be seen here

To the casual sports fan, this all may portend a sensory overload, but PlasMedia Mobile President Dean Talley is banking on the dedicated fanboys (and girls) taking the new technology by the reins.

As quoted in mobilemarketingwatch.com, Talley said “Our experience confirms that The Brigade - as well as other sports franchises - have three key consumer contact concepts at the front of their minds: connection, retention and interaction. By integrating our proprietary turn-key software solution, we managed to achieve all of these goals while adding revenue to our clients’ bottom line.”

One can only imagine the possibilities opened by putting such control in the fan’s hand.

In Which I Imagine:

Will fans finally be able to administer electric shocks to visually impaired refs?

Commodus in the uncivilized, pre-cell phone days

Does this signify a throwback to the days of the gladiator? Will fans be able to text a thumbs up or down on a call/play/player’s beheading?

Will stadium seats have to be widened due to morbidly obese sports fans being able to order vats of nacho cheese without having to make the hike up to the concession stand?

Time will tell.