As I watch Rock of Love 2 last night on VH-1 (yes I watch that show), I was startled by some interesting commercials.
The first ad had me slightly confused. It was 10:00 p.m. so I figured some “naughtier” ads might show up, but an ad for sex toys threw me a loop. I have never seen commercials about sex toy websites.
The commercial did not display any toys, but it listed quite a few things a customer could buy. The ad was discrete, yet made its point. The ad was followed by normal, everyday ads, like Trojan.
During the show, Bret Michaels named dropped The Hard Rock Cafe hotel over and over again. It was obvious where the group was staying. Seriously though thanking the hotel every two minutes did get a little ridiculous.
The second commercial that threw me for a loop was about baby boomers. It was an ad to get women to join a new website to talk and learn about other baby boomers. I was not only confused about what the commercial was about, but also whom it was targeting.
I thought Rock of Love was for the early to mid 20’s crowd. Yes, people my age have heard of Bret Michaels and his band. I cannot imagine older women wanting to watch this show. Michaels is 45, but most of the women on the show are in their 20’s. The oldest contestant was 45, but she was kicked off weeks ago.
While watching the show I did see other commercials targeted to other groups, but nothing stood out like these two commercials.