DVR and On Demand penetration has gain significant growth in the past three years.
According to a recent study done by the Cable & Telecommunications Association for Marketing (CTAM) earlier this year. According to this study DVR penetration is now up to 23% of U.S. households, from 8% in 2005. Then there is On Demand which is also growing; now being available to around 28 million U.S. homes and around 54% of those households order On Demand movies and/or programs.
This research I believe just indicates that people are moving to alternative ways to obtain their entertainment and information now. I believe that the gaining prominence of DVR and On Demand services are largely is because of the convenience factor that these services can provide. With having DVR or On Demand service you are allowed to record or look up a show for later viewing at a time which is best for you. I personally love the concepts of these services and use the On Demand services which are on the Internet. Like ABC post episodes of their shows online for viewing, so if you missed and episode you can look it up and watch it via the web.
DVR and On Demand service has grown which is obvious with the percentages mentioned earlier. And I only believe that these services will continue to be developed and enhanced and used in more and more ways.