Procter & Gamble is the nation's largest advertiser. They have recently allowed their consumers to have a say in the programs during which their advertisements will appear. The main concerns have been during programs on MTV and VH1 where there is lots of profanity, the "N" word and degrading views of women. The other concern is at the other end of the spectrum in terms of audience because it is the soap opera, "As the World Turns," which apparently features kissing scenes of daytimes only gay couple.
P&G set up choices on their hotline for consumers to voice their opinions regarding these programs and the sponsorship of them by P&G. Many popular bloggers have gotten in on the controversy, encouraging their readers to call and weigh in on the situation. P&G claim to be responsible advertisers and are not stating their opinions on the matters one way or the other. As of now, they are not planning on removing any of their ads on the aforementioned programs.
I guess it's interesting that P&G is letting their consumers take an "active" role in their program sponsorships, but it doesn't seem like the consumers will really be able to make an impact. P&G is a huge company and regardless of where they advertise, they are in no danger of people not using their products.
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