AirTran targets college students

AirTran Airways will start its promotional campaign, "Fly Free ‘til You're 23," this week and will target its entire campaign to the college crowd to foster customer loyalty. Viewers of the ads, which feature the tagline "Everyone will want to be college age" and show an old woman trying to use a fake ID to get into the theater as a student, will be directed to http://www.airtranu.com to enter in a drawing for two round-trip tickets anywhere per calendar quarter. Anyone between the ages of 18 and 22 has the chance to register for the A+ Rewards frequent flyer program, which will help AirTran build loyalty with customers! Do you think AirTran is smart for targeting a college-age audience? How do you think the youth will respond?

Please visit http://www.adweek.com/aw/content_display/creative/news/e3id751287ff1c2313ed26d9f1e64f380aeto check this article written by Brandweek reporter Mike Bierne!