UPS Whiteboard Campaign--"Conveyer Belt"--Simplicity good/bad?

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Video retrieved from Adweek Web site.
UPS "Conveyer Belt," shows a simple commercial created by The Martin Agency, Inc.. The United Parcel Service (UPS) started its "Whiteboard" campaign March 05, 2008, with the TV commercial that shows a creative director drawing on a white board and telling businesses how they can go international with UPS. A few advertising execs commented on the commercial; some commented that it was too boring, and some said it was genious and straightforward. Please tell me what you think after you watch the commercial!

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