Interesting media purchase movement
I caught an interesting story on AdRants yesterday about how men’s magazines are down in advertising because the advertisers are moving to more interactive media. According to MediaWeek Monitor, men’s magazines were down four percent in ad pages through June. The story from MediaWeek even had the word converge in it – saying younger men are finding their content and advertising online.
I wonder what group will be the next to converge?
Comments
At the gym, the only people reading magazines while they workout seem to be the women.
What do guys read magazines for?
Sports -- Feature stories don't matter as much when you can have instant updates on games.
Women -- There might pictures of women on the Internet somewhere.
Posted by: Chris Schulz | May 11, 2006 2:03 PM