Janet Rose

Director of The Agency
Professor of the Practice
Primary office:
785-864-8019
Stauffer-Flint Hall, room #201 & 203
University of Kansas
1435 Jayhawk Boulevard
Lawrence, KS 66045


CV

Janet Rose, Ph.D., is Professor of the Practice and Director of The Agency, KU’s new strategic communications student media organization in the William Allen White School of Journalism and Mass Communications. Rose joined the School of Journalism in August 2014 to create a “real world” strategic communications agency and further expand the school’s capabilities in strategic communications. The Agency gives KU students the opportunity to develop advanced experience in the development of strategic marketing and communications campaigns including creative strategy. Throughout her career, Rose has worked as both an executive for consulting and advertising agencies and as an academic. She brings to KU a wealth of experience working with agencies such as McCann-Erickson, Saatchi & Saatchi X, FCB Global and more. Rose has lived and worked in New York City, Chicago, Los Angeles and Kansas City working on global and national brand and market strategy for organizations and brands such as P&G, Coca-Cola, Walmart, Kohl’s, GSK, VF Corporation and more. Rose’s academic emphasis focuses on understanding consumers and cultural trends to identify intersections of strategic business and marketing opportunity. A passionate supporter of entrepreneurism, she also has founded and has been a consultant to numerous entrepreneurial organizations and start-ups.  

Areas of Expertise

  • Agency & organization leadership
  • Brand, Market & Creative Strategy
  • Consumer & Cultural insights
  • Creative Messaging & Campaigns
  • Entrepreneurship & Innovation

Academic degrees 

  • Ph.D. – University of Kansas, American Studies (2001)
  • MA, BA – University of Kansas, English
  • Professional development includes: Harvard Business School Executive Education, University of Chicago Strategic Marketing, creative workshops – NYC & Chicago

Research

  • The culture of creativity
  • Brand strategy in a post-digital world
  • Consumer identity and behavior in the Experience Economy
  • Global entrepreneurship