Excuse this disjointed entry, but I apparently left my brain in Wichita this weekend.
As the last person to write a description, I'll save everybody from reading what would mostly be repetitive. You guys pretty well summed up my interpretation of what this "LWA" is. There would be a link to our application below news stories, blog entries, etc. Clicking on this link would open up a separate window or tab. This new page would include an easy-to-use letter formatter, with quick links to the leaders/editors that the user wishes to address, as well as links to existing letters on the topic.
Sam's concern about using snail-mail is very legit, and something that's repeatedly popped up in my head. It was also a concern of some of the "lay-people" I threw this idea out to to get reactions. An anecdote that helped alleviate this concern comes from my roommate, who previously worked as a congressional intern in Topeka. He said one of his duties was to read e-mails and provide a short summary to his boss at the end of each day, while the bossman read almost every "snail-mailed" letter and responded to most of them personally.
I feel like that's the selling point of this program - letters are more "credible" than emails. This is something we're definitely going to have to remember as we craft our presentation for August, as some of my feedback has reflected some of the same concerns.
Another selling point that made people's eyes light up - that kind of "Oh, I get it now" moment - was the inclusion of a link at the bottom of relevant stories. Several of my friends said that if the link was right there and the program was easy to use, they'd be much more likely to take the time to write a letter on issues that concern them. They might have just been blowing smoke up my ass, but I found this encouraging.
Otherwise, my immediate concerns have been mostly alleviated - it looks what you guys were envisioning was very close to what I had pictured in my mind. Good work.