1. Writing letters has traditionally been an important means of communication between citizens and their leaders.
2. Letter-writing has also been a way for civic-minded people to play an active role in their communities.
3. Advances in technology has improved the efficiency of letter-writing.
4. Advances in technology has also improved the speed at which we get our news, but not necessarily the quality.
5. Even though technology has enabled easier and quicker access to news than ever before, people often still feel detached and uninvolved.
6. People now expect access to news and information to be quick and easy, but the ability to respond in a meaningful manner, i.e. writing a letter to a community leader, is slow and outdated in comparison.
7. A substantial barrier has formed between reading a news story and responding to it in an effective manner that will actually be read by a community leader.
8. This application breaks down that barrier.
9. The internet is an excellent tool to try to bridge the gap between media gatekeepers and news consumers.
10. This application keeps readers on news sites longer, and inspires greater engagement and interaction with the news.