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If anything, the 1960s were a decade marked by the
clash of ideologies. In the South, blacks fought a stubborn white
establishment for the rights they were owed under the Constitution.
Abroad, the United States fought a multi-front battle against the
spread Communism. On college campuses across the country,
a new generation of Americans rejected the conservative values of
their parents. And even within the Civil Right movement, the pacifist
activists under Martin Luther King, Jr., butted heads with the militantly-minded
followers of Malcolm X. The result was a decade mired in turbulence
-- but also one that brought important changes.
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Click on the image above
to download a PDF
overview of media history in this era from the series American
Decades.
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David
Brinkley: As part of a two-anchor team with Chet Huntley, Brinkley
helped NBC put together a program that challenged CBS's grip on broadcast
news. Brinkley's ability to write for television revolutionized broadcast
style, and made him a fixture in the format. He would stay with NBC
until the 1980s, when he moved over to ABC to host This Week,
the first of the Sunday morning political roundups. |
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Johnny
Carson: Carson took over the Tonight Show from Jack Paar in 1962,
and quickly turned the already successful format into a ratings and
advertising powerhouse. Carsons quick wit and easygoing manner
helped bring in the big name celebrities and the big time dollars
that made the Tonight Show a late night institution.
He would host the Tonight Show into the 1990s. |
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Walter
Cronkite: In the 1950s, Cronkite helped invent the role of the
anchorman. Over the course of the 1960s, he established himself as
the pre-eminent figure in television journalism. His coverage of the
assassination of president Kennedy in 1963 made him the most trusted
journalist in America, and gave him the credibility to
criticize the Vietnam War publicly as the decade wore on. |
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David
Halberstam: Halberstam was among
the first journalists to publicly criticize the United States for
its involvement in Vietnam. His reporting for the New York Times
on the conflict so displeased the president that JFK asked Halberstam's
editor to move him to a different bureau. In the early 1970s, Halberstam
would publish The Best and the Brightest, a rebuke of the Vietnam
policies set forth by Kennedy and LBJ. |
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Ralph
Nader: Nader took the activist identity he had built for himself
at Princeton and Harvard Law to a national level in 1965 when he published
Unsafe at Any Speed, a scathing critique of General Motors
safety record. The book caused a stir among the public, and eventually
in Washington, where legislators grilled GM executives and passed
new car safety laws. The success of his the book paved the way for
a career of public activism. |
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Ed
Sullivan: A converted newspaper
columnist, Sullivans on air mannerisms were more often the subject
of ridicule than reverence. But his ability to spot talent and cater
to the tastes of younger Americans made his Sunday night variety show
a staple, and provided the nation with a slew of historical moments
in popular culture. |
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Jann
Wenner: Wenner was only 21 when he published the first issue of
Rolling Stone magazine in 1967. A Berkeley dropout, he was
among the first magazine editors to access the untapped circulation
potential of the youth market. Rolling Stones focus on
music and youth-culture issues made it an instant success, and a powerful
political voice in a turbulent era. |
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Tom
Wolfe: Wolfe was among the first writers to embrace the techniques
of a new journalism one in which the narrator was
largely involved with the story he told. Wolfe made a name for himself
with the 1965 publication of the Kandy-Kolored Tangerine-Flake
Streamline Baby, an exploration of the culture of hot rod enthusiasts.
However, his most famous work from the 1960s was the Electric Kool-Aid
Acid Test, a account of Ken Keseys band of Merry Pranksters. |
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In 1960 John F. Kennedy took over the presidency of a nation that
was on the verge of chaos. Abroad, the United States relationship
with the nations of the Eastern Bloc was quickly deteriorating.
Closer to home, Kennedy had to address the threat of Communism spreading
in the Western Hemisphere. His desire to remove Fidel Castro from
power in Cuba led to a crucial misstep in the Bay of Pigs Invasion.
Tensions between America and Communist countries mounted, and the
threat of nuclear war became increasingly real. Only through swift
diplomatic measures was all-out war avoided in the Cuban
Missile Crisis.
Kennedy faced equally monumental challenges domestically. The
seeds of the Civil Rights movement that had been planted in the
late 50s began to blossom, and created hostilities that threatened
to tear the country apart. In 1962, Attorney General Robert Kennedy
had to send the National Guard to Mississippi to intervene on behalf
of a black man trying to enroll
in classes at Ole' Miss.
When Lyndon Baines Johnson took the presidency after Kennedys
assassination, he used the political marksmanship he had honed in
the Senate to secure the passage of the Civil Right Act. But growing
dissent for the nations involvement in Vietnam brought
LBJs political career to an end, and paved the way for
the re-emergence of Richard M. Nixon.
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| Kennedy
delivering his inaugural speech, Jan. 20, 1961. |
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| Martin
Luther King, Jr., and others look on as Lyndon Jonhson signs the Civil
Rights Act in 1964. |
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The social climate of the 1960s can be viewed largely as a systematic
rejection of the conformity of the 1950s. A generation of young
Americans dismissed the mores of their parents and instead embraced
the hedonistic values of the church of sex, drugs and rock 'n' roll.
The hippie movement culminated with the Woodstock
music fesival in the summer of 1969, a symbolic end to the innocence
of the era of free love and psychedelic drugs.
The counter-culture also manifested itself in the political arena,
where college students and Civil Rights activists took on what they
perceived as an oppressive and unjust political system. In the early-
and mid-60s, Civil Rights activists organized marches and protests
around the country. In 1963, against the wishes of the Kennedy administration,
Martin Luther King, Jr., led a 200,000 man march on Washington.
The Civil Rights Act was signed the next year.
As the nation's involvement in Vietnam escalated, and involved
more of the nation's youth, college students protested the war and
the draft. Their dissatisfaction boiled over outside the 1968 Democratic
National Convention, where protests turned into riots. The
atmosphere inside the convention was tense as well.
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| Anti-war
protests outside the 1968 Democratic Convention in Chicago degenerated
into riots. |
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of a new generation did away with the values of their parents -- and
became politically active. |
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1960-1963:
John F. Kennedy spent his short three-years as president using his
skill as a speaker to deliver the precisely crafted words of his aids.
The result was a body of oration that endures in popular culture.
Click the links to listen to JFK delivering
his inaugural address, talking
about sending a man to the moon, addressing
the citizens of a free Berlin, and hashing
out the realities of the Cold War. |
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August 28, 1963:
From the steps of the Lincoln Memorial, Martin Luther King, Jr., addressed
the 200,000 civil-rights marchers who had descended on Washington,
D.C. The "I Have a Dream" speech would become one of the
most well-known in American history. King won the Nobel Peace Prize
a year later. Click here to listen
to the speech. |
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November
1963: Undoubtedly one of the most famous events of the 20th century,
the assasination of President Kennedy in November 1963 brought the
nation to a halt from the time it was reported on Friday afternoon
(click here to see Walter Cronkite's
famous announcement of Kennedy's death), until the funeral
procession on Monday. |
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February
1964: A few months after a Balitmore girl's call to a local radio
station spawned Beatle-mania, the Fab Four made their first
trip the United States. |
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February
1, 1968: AP photographer Eddie Adams captured the execution of
a Viet Cong leader in a photograph that earned him the Pulitzer Prize,
and fuelled the public's growing dissatisfaction with the war in Vietnam.
Click here to see the full photo. |
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June
4, 1968: Two months to the day after Martin Luther King, Jr. was
assasinated in Memphis, Bobby Kennedy was in Los Angeles stumping
for his recently-announced presidential candidacy. As he left the
podium at the Ambassador Hotel, Sirhan Sirhan shot him in the chest.
Kennedy died later that afternoon. Click
here to see a photo of the scene. |
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July
20, 1969: NASA accomplished the goal set forth by President Kennedy
(see the entry on his speeches) when Neil Armstrong set foot on the
lunar surface in July 1969. The moon landing was the most watched
event in history at that point in time. Click
here to see video of the moon landing. |
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By the 1960s, it had become pracitcal to get fresh images of events
from abroad onto the news every evening. The broadcast of disturbing
footage from Vietnam on television gave the public a taste of the
horrors of war, and swayed public opinion. The press's focus on
Vietnam eventually brought the Johnson administration to its knees.
As television became increasingly popular, writers reacted with
the creation of a "new journalism" based largely on literary
technique and first-person accounts. Tom Wolfe (The Electric
Kool Aid Acid Test), Truman Capote (In Cold Blood) and
Hunter S. Thompson (Hell's Angels) all published works that
straddled the line between literature and journalism.
The 1960s also bore witness to widespread scrutiny of the press.
Scholars like Marshall McLuhan founded an academic movement which
sought to explain the media's relationship to culture. And the administration
of Richard Nixon, who had developed a profound distaste for the
press by the time of his election in 1968, publicly ridiculed the
media for what it viewed as subversive practices. Vice President
Spiro Agnew, in particular, lambasted the press for its supposedly
pro-Democrat leanings.
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evening news brought the disturbing realities of the Vietnam War into
Americans' homes. |
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| Vice
President Spiro Agnew had the press targeted virtually from the start
of the Nixon administration. |
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Professor
Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications
American Decades © International Thompson Publishing
Company
Original
site designed May 2003 by graduate students Heather Attig and
Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa
Coble
Disclaimer
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