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If anything, the 1960s were a decade marked by the clash of ideologies. In the South, blacks fought a stubborn white establishment for the rights they were owed under the Constitution. Abroad, the United States fought a multi-front battle against the spread Communism. On college campuses across the country, a new generation of Americans rejected the conservative values of their parents. And even within the Civil Right movement, the pacifist activists under Martin Luther King, Jr., butted heads with the militantly-minded followers of Malcolm X. The result was a decade mired in turbulence -- but also one that brought important changes.

   

Click on the image above
to download a PDF
overview of media history in this era from the series American Decades.

 

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David Brinkley: As part of a two-anchor team with Chet Huntley, Brinkley helped NBC put together a program that challenged CBS's grip on broadcast news. Brinkley's ability to write for television revolutionized broadcast style, and made him a fixture in the format. He would stay with NBC until the 1980s, when he moved over to ABC to host This Week, the first of the Sunday morning political roundups.
 
         
         
    Johnny Carson: Carson took over the Tonight Show from Jack Paar in 1962, and quickly turned the already successful format into a ratings and advertising powerhouse. Carson’s quick wit and easygoing manner helped bring in the big name celebrities – and the big time dollars – that made the Tonight Show a late night institution. He would host the Tonight Show into the 1990s.  
         
         
    Walter Cronkite: In the 1950s, Cronkite helped invent the role of the anchorman. Over the course of the 1960s, he established himself as the pre-eminent figure in television journalism. His coverage of the assassination of president Kennedy in 1963 made him the most trusted journalist in America, and gave him the credibility to criticize the Vietnam War publicly as the decade wore on.  
         
         
    David Halberstam: Halberstam was among the first journalists to publicly criticize the United States for its involvement in Vietnam. His reporting for the New York Times on the conflict so displeased the president that JFK asked Halberstam's editor to move him to a different bureau. In the early 1970s, Halberstam would publish The Best and the Brightest, a rebuke of the Vietnam policies set forth by Kennedy and LBJ.  
         
         
    Ralph Nader: Nader took the activist identity he had built for himself at Princeton and Harvard Law to a national level in 1965 when he published Unsafe at Any Speed, a scathing critique of General Motors’ safety record. The book caused a stir among the public, and eventually in Washington, where legislators grilled GM executives and passed new car safety laws. The success of his the book paved the way for a career of public activism.  
         
         
    Ed Sullivan: A converted newspaper columnist, Sullivan’s on air mannerisms were more often the subject of ridicule than reverence. But his ability to spot talent and cater to the tastes of younger Americans made his Sunday night variety show a staple, and provided the nation with a slew of historical moments in popular culture.  
         
         
    Jann Wenner: Wenner was only 21 when he published the first issue of Rolling Stone magazine in 1967. A Berkeley dropout, he was among the first magazine editors to access the untapped circulation potential of the youth market. Rolling Stone’s focus on music and youth-culture issues made it an instant success, and a powerful political voice in a turbulent era.  
         
         
    Tom Wolfe: Wolfe was among the first writers to embrace the techniques of a “new journalism” – one in which the narrator was largely involved with the story he told. Wolfe made a name for himself with the 1965 publication of the Kandy-Kolored Tangerine-Flake Streamline Baby, an exploration of the culture of hot rod enthusiasts. However, his most famous work from the 1960s was the Electric Kool-Aid Acid Test, a account of Ken Kesey’s band of Merry Pranksters.  
         
         

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In 1960 John F. Kennedy took over the presidency of a nation that was on the verge of chaos. Abroad, the United States’ relationship with the nations of the Eastern Bloc was quickly deteriorating. Closer to home, Kennedy had to address the threat of Communism spreading in the Western Hemisphere. His desire to remove Fidel Castro from power in Cuba led to a crucial misstep in the Bay of Pigs Invasion. Tensions between America and Communist countries mounted, and the threat of nuclear war became increasingly real. Only through swift diplomatic measures was all-out war avoided in the Cuban Missile Crisis.

Kennedy faced equally monumental challenges domestically. The seeds of the Civil Rights movement that had been planted in the late 50s began to blossom, and created hostilities that threatened to tear the country apart. In 1962, Attorney General Robert Kennedy had to send the National Guard to Mississippi to intervene on behalf of a black man trying to enroll in classes at Ole' Miss.

When Lyndon Baines Johnson took the presidency after Kennedy’s assassination, he used the political marksmanship he had honed in the Senate to secure the passage of the Civil Right Act. But growing dissent for the nation’s involvement in Vietnam brought LBJ’s political career to an end, and paved the way for the re-emergence of Richard M. Nixon.

Kennedy delivering his inaugural speech, Jan. 20, 1961.
 
Martin Luther King, Jr., and others look on as Lyndon Jonhson signs the Civil Rights Act in 1964.
 

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The social climate of the 1960s can be viewed largely as a systematic rejection of the conformity of the 1950s. A generation of young Americans dismissed the mores of their parents and instead embraced the hedonistic values of the church of sex, drugs and rock 'n' roll. The hippie movement culminated with the Woodstock music fesival in the summer of 1969, a symbolic end to the innocence of the era of free love and psychedelic drugs.

The counter-culture also manifested itself in the political arena, where college students and Civil Rights activists took on what they perceived as an oppressive and unjust political system. In the early- and mid-60s, Civil Rights activists organized marches and protests around the country. In 1963, against the wishes of the Kennedy administration, Martin Luther King, Jr., led a 200,000 man march on Washington. The Civil Rights Act was signed the next year.

As the nation's involvement in Vietnam escalated, and involved more of the nation's youth, college students protested the war and the draft. Their dissatisfaction boiled over outside the 1968 Democratic National Convention, where protests turned into riots. The atmosphere inside the convention was tense as well.

Anti-war protests outside the 1968 Democratic Convention in Chicago degenerated into riots.
 
Children of a new generation did away with the values of their parents -- and became politically active.
 

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1960-1963: John F. Kennedy spent his short three-years as president using his skill as a speaker to deliver the precisely crafted words of his aids. The result was a body of oration that endures in popular culture. Click the links to listen to JFK delivering his inaugural address, talking about sending a man to the moon, addressing the citizens of a free Berlin, and hashing out the realities of the Cold War.
 
         
         
   
August 28, 1963: From the steps of the Lincoln Memorial, Martin Luther King, Jr., addressed the 200,000 civil-rights marchers who had descended on Washington, D.C. The "I Have a Dream" speech would become one of the most well-known in American history. King won the Nobel Peace Prize a year later. Click here to listen to the speech.
 
         
         
   
November 1963: Undoubtedly one of the most famous events of the 20th century, the assasination of President Kennedy in November 1963 brought the nation to a halt from the time it was reported on Friday afternoon (click here to see Walter Cronkite's famous announcement of Kennedy's death), until the funeral procession on Monday.
 
         
         
   
February 1964: A few months after a Balitmore girl's call to a local radio station spawned Beatle-mania, the Fab Four made their first trip the United States.
 
         
         
   
February 1, 1968: AP photographer Eddie Adams captured the execution of a Viet Cong leader in a photograph that earned him the Pulitzer Prize, and fuelled the public's growing dissatisfaction with the war in Vietnam. Click here to see the full photo.
 
         
         
   
June 4, 1968: Two months to the day after Martin Luther King, Jr. was assasinated in Memphis, Bobby Kennedy was in Los Angeles stumping for his recently-announced presidential candidacy. As he left the podium at the Ambassador Hotel, Sirhan Sirhan shot him in the chest. Kennedy died later that afternoon. Click here to see a photo of the scene.
 
         
         
   
July 20, 1969: NASA accomplished the goal set forth by President Kennedy (see the entry on his speeches) when Neil Armstrong set foot on the lunar surface in July 1969. The moon landing was the most watched event in history at that point in time. Click here to see video of the moon landing.
 
         
         

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By the 1960s, it had become pracitcal to get fresh images of events from abroad onto the news every evening. The broadcast of disturbing footage from Vietnam on television gave the public a taste of the horrors of war, and swayed public opinion. The press's focus on Vietnam eventually brought the Johnson administration to its knees.

As television became increasingly popular, writers reacted with the creation of a "new journalism" based largely on literary technique and first-person accounts. Tom Wolfe (The Electric Kool Aid Acid Test), Truman Capote (In Cold Blood) and Hunter S. Thompson (Hell's Angels) all published works that straddled the line between literature and journalism.

The 1960s also bore witness to widespread scrutiny of the press. Scholars like Marshall McLuhan founded an academic movement which sought to explain the media's relationship to culture. And the administration of Richard Nixon, who had developed a profound distaste for the press by the time of his election in 1968, publicly ridiculed the media for what it viewed as subversive practices. Vice President Spiro Agnew, in particular, lambasted the press for its supposedly pro-Democrat leanings.

The evening news brought the disturbing realities of the Vietnam War into Americans' homes.
 
Vice President Spiro Agnew had the press targeted virtually from the start of the Nixon administration.
 

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John F. Kennedy Library - An overview of President Kennedy's life and his administration.
 
The Civil Rights Movement - Site features the locations the hosted significant events in the Civil Rights Struggle.
 
Martin Luther King, Jr. - A tribute to Dr. King that outlines his contributions and his legacy.
 
Vietnam - A PBS website with a timeline of the war's significant moments.
 
Robert F. Kennedy Memorial - Tribute to RFK and an overview of his work.
 

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PowerPoint Review
 
 
The Road to Chicago- Review PowerPoint presentations online.
 
After Chicago - Review PowerPoint presentations online.
 
The Kennedy Years - Review PowerPoint presentations online.
 

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Professor Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications

American Decades © International Thompson Publishing Company

Original site designed May 2003 by graduate students Heather Attig and Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa Coble



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