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The 1930s were the decade of the Great Depression and the era of President Franklin Delano Roosevelt and his answer to the Depression, the New Deal. Adolf Hitler and his Nazi party came to power in Germany, Benito Mussolini's Fascists expanded Italy's empire and Francisco Franco's falangists brought fascism to Spain The 1930s has been called the "Age of the Columnists." The form of the signed, regular editorial spot for writers on social and cultural issues of the day included everyone from comedians to First Ladies. It was also the decade which saw the rise of 35mm photography and photojournalism, the heyday of newsreels and the end of Prohibition (1934). It was when radio journalism began in earnest.

   

Click on the image above
to download a PDF
overview of media history in this era from the series American Decades.

 

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Walter Lippman: Widely respected editor of The New Republic, an independent liberal journal of opinion, which relied on donations and grants instead of advertising for revenue. He helped President Woodrow Wilson draft his Fourteen Points, though he would later argue against the League of Nations and the Allies' postwar demands.
 
         
         
    Edward R. Murrow: Began his long, influential career broadcasting on the radio for CBS from Vienna the day Hitler annexed Austria. He would go on to gather the most illustrious team of broadcast journalists the next decade saw, and continue to be an important journalistic voice into the 1950s. (For more on Murrow see the 1940s and 1950s.)  
         
         
    Hans von Kaltenborn: Radio journalist for CBS in the 1930s, gaining fame for his broadcasts from the Spanish Civil War front. He gained greater fame for covering the Munich Crisis and for coordinating reports from Murrow in London with those of other CBS correspondents in Europe.  
         
         
    Walter Winchell: Journalist and radio commentator who covered Broadway and then political gossip. Gained a national audience when he began writing for the King Syndicate and started to comment on politics, becoming an early critic of Hitler. He would wield political power into the 1950s. (Click here to see a presentation on Winchell.)  
         
         
    Henry Luce: Publisher of the first weekly newsmagazine, Time, created in 1923. Luce also pioneered the photojournalism magazine genre with Life, begun in 1936, and introduced Fortune in 1930, the prototypical business magazine. His empire included radio and newsreel journalism with the "March of Time" series.  
         
         
    Dorothea Lange: Documentary photographer who depicted the plight of Dust Bowl migrants in California for the Federal Emergency Relief Agency. Later for the Farm Service Administration, she photographed the depopulated Great Plains and the lives of rural Americans throughout the Southern and Midwestern United States. (Click here to see more photos by Lange.)  
         
         
    Margaret Bourke-White: Her photo of a TVA dam project was Life's first cover, and she was the first woman war photographer, the first woman to fly on a combat mission, as well as the first American to document in pictures the lives and industry of Soviet Union. (For more on Bourke-White see the 1940s.)  
         
         
    Martha Ella Gellhorn: A leading magazine reporter of her day, she covered the Spanish Civil War as well as World War II as a "literary journalist." She wrote several novels, met Ernest Hemingway while in Spain, married him and left him to cover World War II. (Click here to listen to Gellhorn's obiturary.)  
         
         

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In 1932, Roosevelt defeated Herbert Hoover in a landslide election for the U.S. presidency. Much of this was due to the fact that the hard times of the Great Depression, felt by all citizens then, was blamed on Hoover, (as evidenced in the nicknaming of Dust Bowl migrants' shantytowns as "Hoovervilles.") Upon his inauguration, Roosevelt immediately introduced legislation for a wide range of modern liberal reforms intended to stimulate the economy and start the country back on the road to prosperity. These programs, known together as the New Deal, along with Roosevelt's deft media manipulation, would make him so popular that he was elected four times – twice more than any president before or since. (For information on Roosevelt's presidency see the 1940s.)

In Germany, a political maelstrom was brewing. By the early 1930s, the president and other U.S. officials had learned of Hitler's power and domination in Europe. Under Hitler, the Nazi regime striped away the rights of Jews and other citizens, killed the innocent, sterilized people with genetic defects and vied for German world domination. Leni Reifenstahl, German actress-turned-director, captured the 1934 Nazi rally in Nuremberg and the 1936 Olympics in Berlin, among others. (Click on the picture for a clip from Reifenstahl's "Triumph Des Willens," which documents Nuremberg.)

President Franklin Delano Roosevelt
 
"Triumph of the Will"
 

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The stock market crashed on October 24, 1929, initiating the Great Depression. Corporate profits sank to one-tenth of their 1929-levels by 1933, and the gross national product declined by 50 percent. By that year, the unemployed numbered 13 million people – one in four workers. Roosevelt's New Deal created government projects, which would employ many of these people, e.g., building roads and dams, in the hopes of stimulating the economy. The Dust Bowl drought eroded nine million acres of Midwestern farmland, driving hundreds of thousands of farmers to abandon their farms and head West to California, as depicted in John Steinbeck's masterpiece novel "The Grapes of Wrath." Due to the state of the economy, union membership increased dramatically, and communism as an ideology attracted many people who saw big business' greed as responsible for the Depression. Many of these people would come to regret such affiliations in the McCarthy era. (See McCarthyism.)

"Amos 'n' Andy" was by far the most popular radio program, which relied for its humor on two white men imitating (and helping to define) a stereotype of African-Americans. In Hollywood, Busby Berkeley produced several spectacular, fabulously choreographed musicals, with innovative cinematography and lavish sets and costumes. Frank Capra spoke to a dispirited nation with movies like "American Madness." "The Wizard of Oz" and "Gone With The Wind," both directed by Victor Fleming, were released in 1938. Mexican border radio stations featured hillbilly music shows, which introduced to the country such influential artists as the Carter Family and Jimmie Rodgers. Woody Guthrie moved to New York, bringing his songs of Okie travails and social protest to the city. Important blues musicians such as Robert Johnson, Charlie Patton and Son House cut several records and toured mostly in the South.

 

The Dust Bowl
 
Scene from "The Wizard of Oz"
 

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FDR's Fireside Chats: Roosevelt was the first truly media-savvy president of the 20th century; and his most important innovation in communicating with the American public was his weekly radio broadcast. Known as "Fireside Chats," these radio speeches and his warm, earnest speaking style reassured a citizenry jittery over the wrecked economy and the future of the country, and won the public over to his New Deal agenda. (Click on the picture to hear one of Roosevelt's fireside chats.)
 
         
         
   
1937 – The Crash of the Hindenberg: The spectacular crash on May 6, 1937, of the titanic German airship the Hindenberg was the first major catastrophe to be covered by on-the-spot broadcast reporting. Herb Morrison, a radio reporter for the Chicago station WLS, was covering the zeppelin's mooring in Lakehurst, New Jersey. His naked, emotional reactions, caught on a recording device he was trying out, would forever color memory of the disaster in the public mind. (Click on the picture for more about the media coverage and aftermath of the disaster.)
 
         
         
   
1938 – Murrow's Broadcast From Vienna: On March 13, 1938, Murrow and William Shirer reported for CBS on the German annexation of Austria as the Nazi army marched in. The broadcast is significant because it marks both the beginning of the use of broadcast news correspondents (specifically Murrow and his "boys"), and the first part of Hitler's plans for world domination.
 
         
         
   
1938 – "The War of the Worlds:" Orson Welles' (pictured at left) use of the news report format in his October 30, 1938, radio dramatization of a Martian invasion proved so convincing that a Princeton University study conducted shortly thereafter concluded that one out of six listeners – out of a total estimated audience of six million – believed it was a real news broadcast. (Click on the picture to hear part of "The War of the Worlds" broadcast.)
 
         
         

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The Lindbergh Kidnapping Trial: On March 1, 1932, shocked Americans learned that the 20-month-old baby of the world's biggest celebrity and hero, Charles Lindbergh, had been abducted. The dead baby was found near the Lindberghs' home a month after the first, secret ransom payment was made. A trail of gold certificates used to pay the ransom eventually led to a German immigrant carpenter named Bruno Richard Hauptmann. The subsequent trial was a prime candidate for "the trial of the century." Hauptmann was all but convicted by the newsreels and public opinion before the jury's verdict was read. Despite some holes in the prosecution's case, Hauptmann was convicted and executed in 1936.

Documentary Photography: The development of photography as a way to document human experiences for news consumption began with the portable Leica camera and success of Life magazine. Robert Capa took memorable photos while his partner Gerda Taro shot newsreel footage of Republican soldiers fighting in the Spanish Civil War (Click here for more on Capa and Taro.) Lange captured the Okie migrant experience, as well as those of other Americans not previously considered important or pretty enough for the camera.

Creation of the FCC: The Federal Communications Act passed by Congress in 1934 re-created the Federal Radio Commission as the Federal Communications Commission, adding telephone and telegraph lines to the commission's responsibilities. The Act granted commercial radio broadcasters continued hegemony over the airwaves, but did include provisions requiring stations to give equal time to opponents of political candidates who were afforded airtime. The same section denied broadcasters the right to censor a candidate's material.

Newsreels' Heyday: The newsreel first appeared in 1910, and soon they showed before the main feature in more than 15,000 U.S. theatres each week. Relying on music scores and staged re-creations of events, newsreels were the dramatic predecessors of television news. The most popular of these in the 1930s, when the medium hit its stride in popularity, was the "March of Time" series. Unlike so many of its competitors, this series dealt with controversial subjects.

Batman and Superman First Appear: "The Caped Crusader" and the "Man of Steel" arrive, respectively, in the DC comics series Detective Comics in 1937, and in Action Comics in 1938. They each got their own comic book in the next couple years, spawned hosts of imitators, and later enjoyed translation into every other kind of media. (Read more about comics in the 1940s).


Signs posted before the Lindbergh baby was found dead
 
Partners Gerda Taro and Robert Capa
 

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Masters of Photography - archive of the work of photographers listed above, plus many others.
 
New York Times Article on "War of the Worlds" Broadcast, plus Transcript of the Broadcast -
 
Listology - 1930s' top 10 movies.
 
Manufacturing Memory: - Information on, and sound clips of, popular music of the decade.
 

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PowerPoint Review
 
 
1930s Media - Media power is political power
 
1930s Depression - The Great Depression and world leaders
 
Spain and Ethiopia - First and foremost storyteller
 
Ernest Hemingway - First and foremost storyteller
 
March of Time - Review PowerPoint presentations online.
 

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Professor Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications

American Decades © International Thompson Publishing Company

Original site designed May 2003 by graduate students Heather Attig and Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa Coble



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