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The 1930s were the decade of the Great Depression and the era of President
Franklin Delano Roosevelt and his answer
to the Depression, the New Deal. Adolf Hitler and his Nazi party
came to power in Germany, Benito Mussolini's Fascists expanded Italy's
empire and Francisco Franco's falangists brought fascism to Spain
The 1930s has been called the "Age of the Columnists."
The form of the signed, regular editorial spot for writers on social
and cultural issues of the day included everyone from comedians
to First Ladies. It was also the decade which saw the rise of 35mm
photography and photojournalism, the heyday of newsreels and the
end of Prohibition (1934). It was when radio journalism began in
earnest.
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Click on the image above
to download a PDF
overview of media history in this era from the series American
Decades.
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Walter
Lippman: Widely respected editor of The New Republic, an
independent liberal journal of opinion, which relied on donations
and grants instead of advertising for revenue. He helped President
Woodrow Wilson draft his Fourteen Points, though he would later argue
against the League of Nations and the Allies' postwar demands. |
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Edward
R. Murrow: Began his long, influential career broadcasting on
the radio for CBS from Vienna the day Hitler annexed Austria. He would
go on to gather the most illustrious team of broadcast journalists
the next decade saw, and continue to be an important journalistic
voice into the 1950s. (For more on Murrow see the 1940s
and 1950s.) |
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Hans
von Kaltenborn: Radio journalist for CBS in the 1930s, gaining
fame for his broadcasts from the Spanish Civil War front. He gained
greater fame for covering the Munich Crisis and for coordinating reports
from Murrow in London with those of other CBS correspondents in Europe. |
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Walter
Winchell: Journalist and radio commentator who covered Broadway
and then political gossip. Gained a national audience when he began
writing for the King Syndicate and started to comment on politics,
becoming an early critic of Hitler. He would wield political power
into the 1950s. (Click
here to see a presentation on Winchell.) |
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Henry
Luce: Publisher of the first weekly newsmagazine, Time,
created in 1923. Luce also pioneered the photojournalism magazine
genre with Life, begun in 1936, and introduced Fortune in 1930,
the prototypical business magazine. His empire included radio and
newsreel journalism with the "March of Time" series. |
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Dorothea
Lange: Documentary photographer who depicted the plight of Dust
Bowl migrants in California for the Federal Emergency Relief Agency.
Later for the Farm Service Administration, she photographed the depopulated
Great Plains and the lives of rural Americans throughout the Southern
and Midwestern United States. (Click
here to see more photos by Lange.) |
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Margaret
Bourke-White: Her photo of a TVA dam project was Life's
first cover, and she was the first woman war photographer, the first
woman to fly on a combat mission, as well as the first American to
document in pictures the lives and industry of Soviet Union. (For
more on Bourke-White see the 1940s.) |
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Martha
Ella Gellhorn: A leading magazine reporter of her day, she covered
the Spanish Civil War as well as World War II as a "literary
journalist." She wrote several novels, met Ernest
Hemingway while in Spain, married him and left him to cover World
War II. (Click here
to listen to Gellhorn's obiturary.) |
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In 1932, Roosevelt defeated Herbert Hoover
in a landslide election for the U.S. presidency. Much of this was
due to the fact that the hard times of the Great Depression, felt
by all citizens then, was blamed on Hoover, (as evidenced in the
nicknaming of Dust Bowl migrants' shantytowns as "Hoovervilles.")
Upon his inauguration, Roosevelt immediately introduced legislation
for a wide range of modern liberal reforms intended to stimulate
the economy and start the country back on the road to prosperity.
These programs, known together as the New Deal, along with Roosevelt's
deft media manipulation, would make him so popular that he was elected
four times twice more than any president before or since.
(For information on Roosevelt's presidency see the 1940s.)
In Germany, a political maelstrom was brewing. By the early 1930s,
the president and other U.S. officials had learned of Hitler's power
and domination in Europe. Under Hitler, the Nazi regime striped
away the rights of Jews and other citizens, killed the innocent,
sterilized people with genetic defects and vied for German world
domination. Leni Reifenstahl, German actress-turned-director, captured
the 1934 Nazi rally in Nuremberg and the 1936 Olympics in Berlin,
among others. (Click on the picture for a clip from Reifenstahl's
"Triumph Des Willens," which documents Nuremberg.)
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| President
Franklin Delano Roosevelt |
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| "Triumph
of the Will" |
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The stock market crashed on October 24, 1929, initiating the Great
Depression. Corporate profits sank to one-tenth of their 1929-levels
by 1933, and the gross national product declined by 50 percent.
By that year, the unemployed numbered 13 million people one
in four workers. Roosevelt's New Deal created government projects,
which would employ many of these people, e.g., building roads and
dams, in the hopes of stimulating the economy. The Dust
Bowl drought eroded nine million acres of Midwestern farmland,
driving hundreds of thousands of farmers to abandon their farms
and head West to California, as depicted in John Steinbeck's masterpiece
novel "The
Grapes of Wrath." Due to the state of the economy,
union membership increased dramatically, and communism as an ideology
attracted many people who saw big business' greed as responsible
for the Depression. Many of these people would come to regret such
affiliations in the McCarthy era. (See McCarthyism.)
"Amos 'n' Andy"
was by far the most popular radio program, which relied for its
humor on two white men imitating (and helping to define) a stereotype
of African-Americans. In Hollywood, Busby Berkeley produced several
spectacular, fabulously choreographed musicals, with innovative
cinematography and lavish sets and costumes. Frank Capra spoke to
a dispirited nation with movies like "American Madness."
"The Wizard of Oz" and "Gone With The Wind,"
both directed by Victor Fleming, were released in 1938. Mexican
border radio stations featured hillbilly music shows, which introduced
to the country such influential artists as the Carter Family and
Jimmie Rodgers. Woody Guthrie moved to New York, bringing his songs
of Okie travails and social protest to the city. Important blues
musicians such as Robert Johnson, Charlie Patton and Son House cut
several records and toured mostly in the South.
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| The
Dust Bowl |
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| Scene
from "The Wizard of Oz" |
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FDR's
Fireside Chats: Roosevelt was the first truly media-savvy president
of the 20th century; and his most important innovation in communicating
with the American public was his weekly radio broadcast. Known as
"Fireside Chats," these radio speeches and his warm, earnest
speaking style reassured a citizenry jittery over the wrecked economy
and the future of the country, and won the public over to his New
Deal agenda. (Click on the picture to hear one of Roosevelt's
fireside chats.) |
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1937
The Crash of the Hindenberg: The spectacular crash on May
6, 1937, of the titanic German airship the Hindenberg was the first
major catastrophe to be covered
by on-the-spot broadcast reporting. Herb Morrison, a radio reporter
for the Chicago station WLS, was covering the zeppelin's mooring in
Lakehurst, New Jersey. His
naked, emotional reactions, caught on a recording device he was
trying out, would forever color memory of the disaster in the public
mind. (Click on the picture for more about the media
coverage and aftermath of the disaster.) |
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1938
Murrow's Broadcast From Vienna: On March 13, 1938, Murrow
and William Shirer reported for CBS on the German annexation of Austria
as the Nazi army marched in. The broadcast is significant because
it marks both the beginning of the use of broadcast news correspondents
(specifically Murrow and his "boys"), and the first part
of Hitler's plans for world domination. |
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1938
"The War of the Worlds:" Orson
Welles' (pictured at left) use of the news report format in his October
30, 1938, radio dramatization of a Martian invasion proved so convincing
that a Princeton University study conducted shortly thereafter concluded
that one out of six listeners out of a total estimated audience
of six million believed it was a real news broadcast. (Click
on the picture to hear part of "The War of the Worlds"
broadcast.) |
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The Lindbergh Kidnapping Trial: On March 1, 1932, shocked
Americans learned that the 20-month-old baby of the world's biggest
celebrity and hero, Charles Lindbergh, had been abducted. The dead
baby was found near the Lindberghs' home a month after the first,
secret ransom payment was made. A trail of gold certificates used
to pay the ransom eventually led to a German immigrant carpenter
named Bruno Richard Hauptmann. The subsequent trial was a prime
candidate for "the
trial of the century." Hauptmann was all but convicted
by the newsreels and public opinion before the jury's verdict was
read. Despite some holes in the prosecution's case, Hauptmann was
convicted and executed in 1936.
Documentary Photography: The development of photography as
a way to document human experiences for news consumption began with
the portable Leica camera and success of Life magazine. Robert
Capa took memorable photos while his partner Gerda Taro shot newsreel
footage of Republican soldiers fighting in the Spanish Civil War
(Click here for more
on Capa and Taro.) Lange captured the Okie
migrant experience, as well as those of other Americans not previously
considered important or pretty enough for the camera.
Creation of the FCC: The Federal Communications Act passed
by Congress in 1934 re-created the Federal Radio Commission as the
Federal Communications Commission, adding telephone and telegraph
lines to the commission's responsibilities. The Act granted commercial
radio broadcasters continued hegemony over the airwaves, but did
include provisions requiring stations to give equal time to opponents
of political candidates who were afforded airtime. The same section
denied broadcasters the right to censor a candidate's material.
Newsreels' Heyday: The newsreel first appeared in 1910, and
soon they showed before the main feature in more than 15,000 U.S.
theatres each week. Relying on music scores and staged re-creations
of events, newsreels were the dramatic predecessors of television
news. The most popular of these in the 1930s, when the medium hit
its stride in popularity, was the "March of Time"
series. Unlike so many of its competitors, this series dealt with
controversial subjects.
Batman and Superman First Appear: "The Caped Crusader"
and the "Man of Steel" arrive, respectively, in the DC
comics series Detective Comics in 1937, and in Action Comics in
1938. They each got their own comic book in the next couple years,
spawned hosts of imitators, and later enjoyed translation into every
other kind of media. (Read more about comics in the 1940s).
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| Signs
posted before the Lindbergh baby was found dead |
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| Partners
Gerda Taro and Robert Capa |
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Professor
Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications
American Decades © International Thompson Publishing
Company
Original
site designed May 2003 by graduate students Heather Attig and
Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa
Coble
Disclaimer
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