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The 1920s was a decade of profound cultural and social conflict. A new
cosmopolitan culture was pitted against a more traditional one in
fights over race, immigration and evolution.
Social changes included the rise of consumer
culture and mass entertainment in the form of radio and movies.
The changing of sexual mores and gender roles marked a sharp separation
from the Victorian past. Prohibition made booze illegal, while wild
speculation and unhealthy corporate structures ensured the decade's
relative prosperity would end in a Great Crash. Jazz and tabloid
journalism charted a new era of sensationalism focusing on sex
and crime. The war mongers were at bay but would soon resurface.
In his 1925 novel The Great Gatsby, F. Scott Fitzgerald wrote:
"So we beat on, boats against the current, borne back ceaselessly
into the past."
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Click on the image above
to download a PDF
overview of media history in this era from the series American
Decades.
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Charles
Corell and Freeman Gosden: The stars of Americas most popular
radio show, Amos n Andy. The white men did schtick
that sounded like stereotypical black guys. In an era of blackface
entertainment, there were no protests. The show broadcast six nights
a week in 15-minute installments. America would stop from 7:00 to
7:15. Movie theaters would shut off their projectors and roll out
radio sets. The show retained its popularity through the 1940s. Click
here to view clips from Amos 'n' Andy. |
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Henry
Luce: Along with Briton Hadden, Luce created the newsmagazine
when the pair launched Time in 1923. The magazine developed
innovative approaches to news coverage, including packaging the news
in topical units and replacing standard newspaper prose with a catchy
narrative style. From the start, Time was accused of bias;
Luce and Hadden were conservatives who opposed government interference
of business. After Hadden died in 1929, Luce went on to build a media
empire that included Fortune, Sports Illustrated and
Time-Life books. |
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William
S. Paley: Radio tycoon who headed the Columbia Broadcasting System.
Paley was regarded as a programming genius who rewrote the nations
definition of entertainment and news. In 1928 he bought $50 worth
of advertising on Philadelphia station WCAU for his fathers
company, La Palina Cigars. Sales skyrocketed and the family ended
up buying the station, which Paley renamed the Columbia Broadcasting
System when he became president of the network on September 28. He
set up his own news organization and recruited a veritable dean's
list of newsmen: Walter Cronkite, Edward R. Murrow and William Shirer,
just to name a few. |
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David
Sarnoff: The creator of the National Broadcasting Company who
helped develop television. Sarnoff became the most powerful figure
in the communications and media industries. He scooped the world on
the Titanic disaster, staying at his radio for 72 hours. In 1915,
he submitted a memo to the Marconi Wireless Telegraph Company of America,
which granted him $2,000 to develop his idea for a radio music
box. By 1924, the box had sold $83 million worth of units. Sarnoffs
chief ambition wasnt making money but enlarging the applications
of the electronic media through research and development. Click
here to learn more about the rivalry between Paley and Sarnoff. |
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Will
Rogers: The comedian and social critic rose to radio stardom in
1922. He was famous for saying, I never met a man I didnt
like. Rogers regarded Congress as his joke factory.
He became a syndicated writer whose colums appeared in more than 400
newspapers. His homespun wit made him a beloved national figure. At
the 1932 Democratic National Convention, Rogers fell asleep only to
wake up to find hed been nominated for President. If elected,
I promise to resign, he said. He died in a plane crash in 1935. |
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Bernarr Macfadden: Health
guru who earned his fortune from the magazine Physical Culture.
Macfadden introduced the confession magazine in 1919 with True
Story, which had a weekly circulation of more than 2 million.
Its success was attributed largely to its sexual frankness. True
Story addressed sexual problems in a clinical rather than erotic
way. Realizing that the word true sold copies, Macfadden
launched the first quasi-factual detective magazine, True Detective
Mysteries, in 1924. Macfaddens magazines were profitable
and innovative, but his newspapers, including the tabloid the New
York Evening Graphic, failed. Click
here to view a movie with more information on Macfadden.
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Walter
Winchell: The most widely read columnist in American journalism.
His three-dot column was a must-read in the New York
Evening Graphic and, later, in the New York Daily Mirror.
Once he said about celebrity: To become famous, throw a brick
at someone who is famous. The content of his columns broadened
through time, starting with show-biz gossip and expanding to include
items about politics and business. His writings spawned a journalistic
genre. Winchells greatest media expsure came from his weekly
radio broadcasts, which began in 1930 with the greeting: Good
evening, Mr. And Mrs. America and all the ships at sea. After
World War II, he was denounced as a fascist by the left for his strong
stance against communism. |
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With the end of World War I came deep-seeded fears of political
radicalism, the beginnings of what would become the Red Scare.
Before the end of the Wilson presidency, the Attorney General led
raids on leftist organizations such as the International Workers
of the World, a labor union. That man, A. Mitchell Palmer, planned
to use his crusade against radicalism to get himself elected the
next President of the United States. He created the precursor to
the Federal Bureau of Investigation, which collected the names of
thousands of suspected Communists. More than 500 aliens on the list
were deported, including the radical orator Emma Goldman. Palmer
claimed he was ridding the country of moral perverts,
but his tactics were too widely seen as violations of civil liberties
to get him elected.
During the early 1920s, the ranks of the Ku Klux Klan swelled to
4.5 million. The Klan helped to elect 16 U.S. Senators, as well
as many Representatives and local officials. When David Curtis Stephenson,
Indianas head Klansman, was convicted of kidnapping and sexual
assault in 1925, indictments and prosecutions of Klan-supported
politicians on corruption charges followed. Nationwide membership
of the Klan fell to just 45,000 in five years.
Marcus Garvey, the Black Moses, led a national movement
whose theme was the impossibility of equal rights in white America.
Garvey preached black pride, segregation and a return to Africa,
but the decades currents of white supremacy overpowered him.
He was charged with mail fraud, jailed and deported. William
Allen White, a small-town editor in Emporia, Kansas, crusaded
against the Klan and for free speech. In his Pulitzer Prize-winning
editorial, he wrote: "If there is freedom, folly will die of
its own poison."
With the passage of the 19th Amendment, women were given the right
to vote in 1920. But voting remained an upper- and middle-class
activity. No new opportunities in the workplace arose, and the momentum
of the womens movement at the beginning of the decade was
eventually swallowed by the rise of consumer culture.
Warren G. Harding, a Republican Senator from Ohio, was elected
President in 1920. Under Harding, governments previous efforts
to regulate business practices were relaxed in favor of a new emphasis
on corporate partnerships. Best known for a series of outrageously
corrupt political scandals, Hardings presidency was not without
its merits. He pardoned Eugene Debs, the imprisoned Socialist Party
leader; he persuaded the steel industry to enact an 8-hour workday;
and he helped slow down the arms race. But his administration was
stacked with corrupt officials who gave kickbacks to the Justice
Department and the Veterans Bureau. After Harding died of a stroke
while still in office in 1923, the Teapot Dome scandal broke, which
revealed that private oil companies had been draining oil from federal
lands. Click
here to learn more about the presidency of Warren G. Harding.
Hardings sudden demise meant his Vice President, Calvin Coolidge,
was now President. Nicknamed Silent Cal, Coolidge was
asked during the 1924 election if he had anything to say about the
world situation. His reply: No. Still, a divisive Democratic
Party helped the incumbent win the election by 7 million votes.
When the Democrats nominated Al Smith, an Irish-Catholic from New
Yorks Lower East Side, for President in 1928, the party closed
ranks behind him, but economic prosperity and anti-Catholic sentiment
kept Smith from being elected. He is credited with awakening a vast
army of immigrants in the big cities and with shifting African-American
voters toward the Democrats.
The 1928 President-elect, Herbert Hoover, envisioned a private
economy that would operate mostly free from government intervention.
Predicting ever-greater prosperity, he said, We shall soon
with the help of God be in sight of the day when poverty will be
banished from this nation. But then the stock market fell
out from under him.
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| This
cartoon is indicative of the
post-World War I era's strong stance against political radicals. |
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| With
the passage of the 19th Amendment, women won the right to vote, but
little progress followed. |
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The image of the 1920s as a decade of prosperity, of flappers and
hot jazz, is largely a myth, even in the eyes of the writer who
coined some of those terms. In his article Echoes of the Jazz
Age, F. Scott Fitzgerald wrote: It was borrowed time
anyway the whole upper tenth of a nation living with the
insouciance of a grand duc and the casualness of chorus girls.
There is some truth to the decades image of prosperity, but
as Fitzgerald notes, it was concentrated at the top. Six million
families made less than $1,000 a year. According to the Brookings
Institution, one-tenth of 1 percent of families at the top took
in as much income as 42 percent of families at the bottom. In New
York City, millions of people lived in tenements condemned as firetraps.
When Fiorello La Guardia, a Congressman from East Harlem, toured
the poorer districts of New York in 1928, he reported: I confess
I was not prepared for what I actually saw. It seemed almost incredible
that such conditions of poverty could really exist.
Labor strikes broke out, pitting coal miners and railroad men against
their powerful employers. Burton Wheeler, a Senator from Montana,
visited one of the strike areas: All day long I have listened
to heartrending stories of women evicted from their homes by the
coal companies. I heard pitiful pleas of little children crying
for bread. I stood aghast as I heard most amazing stories from men
brutally beaten by private policemen.
There was a sweeping crackdown on immigration. New quotas were
established that heavily favored Anglo-Saxons. China, Bulgaria,
Palestine and the African nations could send no more than 100 people.
England and Northern Ireland could send 34,000, while Italy could
send just under 4,000. The U.S. Supreme Court outlawed picketing,
overturned child labor laws and abolished a minimum wage for women.
Fitzgerald and Sinclair Lewis
were part of a generation of writers, artists and musicians who
were among the most innovative in the countrys history. Traditional
taboos concerning sex and gender politics were challenged. The country
went dry on January 16, 1920, after Prohibition was successfully
linked with Progressive Era causes, such as reforms to end wife
beating and child abuse. Some of the worst racial violence in history
took place up to 1923. On the first day of that year, a white mob
searching for an alleged rapist burned all but one building in the
tiny black settlement of Rosewood, Florida. Millions of blacks moved
to northern cities. Soon, the black population of Chicago had swelled
by 148 percent, Detroits by 611 percent. Many cities adopted
residential segregation ordinances to keep blacks out of white neighborhoods.
The United States became a consumer society in the 1920s. The automobile
was its symbol; by 1929, there were 27 million on Americas
roads. Cigarettes, cosmetics and synthetic fabrics became staples
of life. The invention of radio and the establishment of movies
as theyre seen today (90 million Americans were going to them
weekly) helped create a new popular culture that disseminated common
speech, dress and behavior.
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left over from WWI resulted in a mistrust of Communists and a "Red
Scare." |
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African American man in Chicago was being pursued by a mob and ran
to a mounted policeman, who kept the mob at bay. Chicago's black population
ballooned by 148 percent in the 1920s. |
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1924 - Leopold
and Loeb: The first Trial of the Century. Two teenagers from highly
privileged Chicago families, Nathan Leopold and Richard Loeb, kidnapped,
killed and mutilated a 14-year-old neighbor. The case challenged previously
held notions of juvenile killers with below-average IQs. Leopold would
describe the pair as evil geniuses who were above normal standards
of morality. Their attorney, Clarence Darrow, introduced the psychiatric
defense into the legal system. The jury and the press accepted Darrows
argument that society, schools and violent social conditions were
to blame, and the killers avoided execution. |
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May 21, 1927 -
Lindbergh's Flight: 25-year-old Charles Lindbergh completed the
first solo nonstop transatlantic flight in history in The Spirit
of St. Louis. The trip was 3,610 miles, beginning from Roosevelt
Field on Long Island and ending in Paris after 33 hours and 30 minutes.
The aftermath was what came to be known as the Lindbergh boom
in aviation: industry stocks rose and interest in flying skyrocketed.
Lindberghs subsequent U.S. tour demonstrated the potential of
the plane as a safe and reliable mode of transportation. Click
here to view Lindbergh's historic takeoff. |
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1925 - Scopes
Monkey Trial: Fundamentalists introduced 37 anti-evolution bills
to 20 state legislatures during the 1920s, and the first one to pass
was in Tennessee. Taking up the ACLUs offer to defend anyone
who violated the new law, Dayton, Tennessee, booster George Rapellyea
realized the town would get all kinds of publicity if a local teacher
was arrested for teaching evolution. He enlisted John Scopes, a science
teacher and football coach. The trial was marked by a carnival-like
atmosphere; for 12 days, 100 reporters sent dispatches from Dayton.
Scopes $100 fine was later thrown out on a technicality. One
of Americas best-known trials that symbolizes the conflict between
faith and reason. Click
here to view a movie about the Scopes Monkey Trial. |
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1928 - Ruth Snyer
Executed: Ruth Snyder, a discontented Long Island housewife, convinced
her lover, Judd Gray, that her husband was mistreating her. The pair
killed him with a sash weight. Their trial was a media frenzy, attended
by such celebrities as film pioneer D.W. Griffith and evangelist Billy
Sunday. The jury was out 98 minutes before it returned with a guilty
verdict. Gray was executed first on January 12, 1928. Snyder followed
just a few minutes later. A clever photographer from the New York
Daily News, with a camera strapped to his ankle, snapped a picture
of her as the juice coursed through her body. It sold 250,000 extra
copies and is the iconic image of the 1920s. |
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The shift from print-based journalism to electronic media began
in the 1920s. Competition between newspapers and radio was minimal,
because the latter was not yet an effective news medium. People
listened to radio bulletins, but to read all about it
they picked up a tabloid or a foldout.
Radios were first marketed for home use in 1920. By 1929, they
sold 5 million sets every year. RCAs Radiola was the most
widely advertised model, selling for $35. RCA formed the National
Broadcasting Company, which had its first broadcast on November
15, 1926. Programming remained unimaginative until the end of the
decade, relying on speeches, lectures (on such topics as basket
weaving) and music. In 1925, more than 70 percent of air time was
devoted to music; just .7 percent was devoted to news. By 1929,
40 percent of the population owned radios, tuning in to hear music,
sports scores, Al Jolson (the decade's top star) and Amos n
Andy.
Jazz Age journalism brought with it sensational stories printed
in a popular tabloid format. Modern medias obsession with
sex and crime was born. Stories such as the 1922 Hall-Mills case
(involving the murder of a minister and a choir singer) and the
1927 Snyder-Gray case (involving the murder of a husband by an adulterous
wife) gripped the nation. Competing tabloids included Joseph Medill
Pattersons The New York Daily News, William Randolph
Hearsts The New York Daily Mirror, and Bernarr Macfaddens
New York Evening Graphic, also known as the Porno-Graphic.
The New York World was generally known as the best paper
of the decade. Regarded as the newspapermans newspaper,
it was in stature the New York Times of its day, but it relied
on solid reporting and writing instead of broad coverage. The papers
lauded and independently liberal editorial page was edited by Walter
Lippmann, who became one of the most influential American writers
in the country. The papers merger into the World-Telegram
is seen as a black day in newspaper history.
The talkie newsreel was born when Theodore Case developed his sound-on-film
system. The Fox Film Corporation bought Cases system in 1926
and developed Fox Movietone News. The first talkie news release
showed Charles Lindbergh taking off on his transatlantic flight
on May 20, 1927. Its enormous success compelled other studios to
produce competing newsreels. They became so popular that theaters
showing only newsreels opened in major cities around the country.
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silent newsreels first produced by Pathe Weekly in 1911 became hugely
popular talkies when Theodore Case developed his sound-on-film system. |
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development of the electrical phonograph was largely responsible for
the demise of the piano player in American parlors. |
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Professor
Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications
American Decades © International Thompson Publishing
Company
Original
site designed May 2003 by graduate students Heather Attig and
Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa
Coble
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