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The 1920s was a decade of profound cultural and social conflict. A new cosmopolitan culture was pitted against a more traditional one in fights over race, immigration and evolution. Social changes included the rise of consumer culture and mass entertainment in the form of radio and movies. The changing of sexual mores and gender roles marked a sharp separation from the Victorian past. Prohibition made booze illegal, while wild speculation and unhealthy corporate structures ensured the decade's relative prosperity would end in a Great Crash. Jazz and tabloid journalism charted a new era of sensationalism focusing on sex and crime. The war mongers were at bay but would soon resurface. In his 1925 novel The Great Gatsby, F. Scott Fitzgerald wrote: "So we beat on, boats against the current, borne back ceaselessly into the past."

   

Click on the image above
to download a PDF
overview of media history in this era from the series American Decades.

 

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Charles Corell and Freeman Gosden: The stars of America’s most popular radio show, Amos ‘n’ Andy. The white men did schtick that sounded like stereotypical black guys. In an era of blackface entertainment, there were no protests. The show broadcast six nights a week in 15-minute installments. America would stop from 7:00 to 7:15. Movie theaters would shut off their projectors and roll out radio sets. The show retained its popularity through the 1940s. Click here to view clips from Amos 'n' Andy.
 
         
         
    Henry Luce: Along with Briton Hadden, Luce created the newsmagazine when the pair launched Time in 1923. The magazine developed innovative approaches to news coverage, including packaging the news in topical units and replacing standard newspaper prose with a catchy narrative style. From the start, Time was accused of bias; Luce and Hadden were conservatives who opposed government interference of business. After Hadden died in 1929, Luce went on to build a media empire that included Fortune, Sports Illustrated and Time-Life books.  
         
         
    William S. Paley: Radio tycoon who headed the Columbia Broadcasting System. Paley was regarded as a programming genius who rewrote the nation’s definition of entertainment and news. In 1928 he bought $50 worth of advertising on Philadelphia station WCAU for his father’s company, La Palina Cigars. Sales skyrocketed and the family ended up buying the station, which Paley renamed the Columbia Broadcasting System when he became president of the network on September 28. He set up his own news organization and recruited a veritable dean's list of newsmen: Walter Cronkite, Edward R. Murrow and William Shirer, just to name a few.  
         
         
    David Sarnoff: The creator of the National Broadcasting Company who helped develop television. Sarnoff became the most powerful figure in the communications and media industries. He scooped the world on the Titanic disaster, staying at his radio for 72 hours. In 1915, he submitted a memo to the Marconi Wireless Telegraph Company of America, which granted him $2,000 to develop his idea for a “radio music box.” By 1924, the box had sold $83 million worth of units. Sarnoff’s chief ambition wasn’t making money but enlarging the applications of the electronic media through research and development. Click here to learn more about the rivalry between Paley and Sarnoff.  
         
         
    Will Rogers: The comedian and social critic rose to radio stardom in 1922. He was famous for saying, “I never met a man I didn’t like.” Rogers regarded Congress as his “joke factory.” He became a syndicated writer whose colums appeared in more than 400 newspapers. His homespun wit made him a beloved national figure. At the 1932 Democratic National Convention, Rogers fell asleep only to wake up to find he’d been nominated for President. “If elected, I promise to resign,” he said. He died in a plane crash in 1935.  
         
         
   

Bernarr Macfadden: Health guru who earned his fortune from the magazine Physical Culture. Macfadden introduced the confession magazine in 1919 with True Story, which had a weekly circulation of more than 2 million. Its success was attributed largely to its sexual frankness. True Story addressed sexual problems in a clinical rather than erotic way. Realizing that the word “true” sold copies, Macfadden launched the first quasi-factual detective magazine, True Detective Mysteries, in 1924. Macfadden’s magazines were profitable and innovative, but his newspapers, including the tabloid the New York Evening Graphic, failed. Click here to view a movie with more information on Macfadden.

 
         
         
    Walter Winchell: The most widely read columnist in American journalism. His “three-dot” column was a must-read in the New York Evening Graphic and, later, in the New York Daily Mirror. Once he said about celebrity: “To become famous, throw a brick at someone who is famous.” The content of his columns broadened through time, starting with show-biz gossip and expanding to include items about politics and business. His writings spawned a journalistic genre. Winchell’s greatest media expsure came from his weekly radio broadcasts, which began in 1930 with the greeting: “Good evening, Mr. And Mrs. America and all the ships at sea.” After World War II, he was denounced as a fascist by the left for his strong stance against communism.  
         
         

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With the end of World War I came deep-seeded fears of political radicalism, the beginnings of what would become the “Red Scare.” Before the end of the Wilson presidency, the Attorney General led raids on leftist organizations such as the International Workers of the World, a labor union. That man, A. Mitchell Palmer, planned to use his crusade against radicalism to get himself elected the next President of the United States. He created the precursor to the Federal Bureau of Investigation, which collected the names of thousands of suspected Communists. More than 500 aliens on the list were deported, including the radical orator Emma Goldman. Palmer claimed he was ridding the country of “moral perverts,” but his tactics were too widely seen as violations of civil liberties to get him elected.

During the early 1920s, the ranks of the Ku Klux Klan swelled to 4.5 million. The Klan helped to elect 16 U.S. Senators, as well as many Representatives and local officials. When David Curtis Stephenson, Indiana’s head Klansman, was convicted of kidnapping and sexual assault in 1925, indictments and prosecutions of Klan-supported politicians on corruption charges followed. Nationwide membership of the Klan fell to just 45,000 in five years.

Marcus Garvey, the “Black Moses,” led a national movement whose theme was the impossibility of equal rights in white America. Garvey preached black pride, segregation and a return to Africa, but the decade’s currents of white supremacy overpowered him. He was charged with mail fraud, jailed and deported. William Allen White, a small-town editor in Emporia, Kansas, crusaded against the Klan and for free speech. In his Pulitzer Prize-winning editorial, he wrote: "If there is freedom, folly will die of its own poison."

With the passage of the 19th Amendment, women were given the right to vote in 1920. But voting remained an upper- and middle-class activity. No new opportunities in the workplace arose, and the momentum of the women’s movement at the beginning of the decade was eventually swallowed by the rise of consumer culture.

Warren G. Harding, a Republican Senator from Ohio, was elected President in 1920. Under Harding, government’s previous efforts to regulate business practices were relaxed in favor of a new emphasis on corporate partnerships. Best known for a series of outrageously corrupt political scandals, Harding’s presidency was not without its merits. He pardoned Eugene Debs, the imprisoned Socialist Party leader; he persuaded the steel industry to enact an 8-hour workday; and he helped slow down the arms race. But his administration was stacked with corrupt officials who gave kickbacks to the Justice Department and the Veterans Bureau. After Harding died of a stroke while still in office in 1923, the Teapot Dome scandal broke, which revealed that private oil companies had been draining oil from federal lands. Click here to learn more about the presidency of Warren G. Harding.

Harding’s sudden demise meant his Vice President, Calvin Coolidge, was now President. Nicknamed “Silent Cal,” Coolidge was asked during the 1924 election if he had anything to say about the world situation. His reply: “No.” Still, a divisive Democratic Party helped the incumbent win the election by 7 million votes. When the Democrats nominated Al Smith, an Irish-Catholic from New York’s Lower East Side, for President in 1928, the party closed ranks behind him, but economic prosperity and anti-Catholic sentiment kept Smith from being elected. He is credited with awakening a vast army of immigrants in the big cities and with shifting African-American voters toward the Democrats.

The 1928 President-elect, Herbert Hoover, envisioned a private economy that would operate mostly free from government intervention. Predicting ever-greater prosperity, he said, “We shall soon with the help of God be in sight of the day when poverty will be banished from this nation.” But then the stock market fell out from under him.

 

This cartoon is indicative of the post-World War I era's strong stance against political radicals.
 
With the passage of the 19th Amendment, women won the right to vote, but little progress followed.
 

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The image of the 1920s as a decade of prosperity, of flappers and hot jazz, is largely a myth, even in the eyes of the writer who coined some of those terms. In his article “Echoes of the Jazz Age,” F. Scott Fitzgerald wrote: “It was borrowed time anyway – the whole upper tenth of a nation living with the insouciance of a grand duc and the casualness of chorus girls.”

There is some truth to the decade’s image of prosperity, but as Fitzgerald notes, it was concentrated at the top. Six million families made less than $1,000 a year. According to the Brookings Institution, one-tenth of 1 percent of families at the top took in as much income as 42 percent of families at the bottom. In New York City, millions of people lived in tenements condemned as firetraps. When Fiorello La Guardia, a Congressman from East Harlem, toured the poorer districts of New York in 1928, he reported: “I confess I was not prepared for what I actually saw. It seemed almost incredible that such conditions of poverty could really exist.”

Labor strikes broke out, pitting coal miners and railroad men against their powerful employers. Burton Wheeler, a Senator from Montana, visited one of the strike areas: “All day long I have listened to heartrending stories of women evicted from their homes by the coal companies. I heard pitiful pleas of little children crying for bread. I stood aghast as I heard most amazing stories from men brutally beaten by private policemen.”

There was a sweeping crackdown on immigration. New quotas were established that heavily favored Anglo-Saxons. China, Bulgaria, Palestine and the African nations could send no more than 100 people. England and Northern Ireland could send 34,000, while Italy could send just under 4,000. The U.S. Supreme Court outlawed picketing, overturned child labor laws and abolished a minimum wage for women.

Fitzgerald and Sinclair Lewis were part of a generation of writers, artists and musicians who were among the most innovative in the country’s history. Traditional taboos concerning sex and gender politics were challenged. The country went dry on January 16, 1920, after Prohibition was successfully linked with Progressive Era causes, such as reforms to end wife beating and child abuse. Some of the worst racial violence in history took place up to 1923. On the first day of that year, a white mob searching for an alleged rapist burned all but one building in the tiny black settlement of Rosewood, Florida. Millions of blacks moved to northern cities. Soon, the black population of Chicago had swelled by 148 percent, Detroit’s by 611 percent. Many cities adopted residential segregation ordinances to keep blacks out of white neighborhoods.

The United States became a consumer society in the 1920s. The automobile was its symbol; by 1929, there were 27 million on America’s roads. Cigarettes, cosmetics and synthetic fabrics became staples of life. The invention of radio and the establishment of movies as they’re seen today (90 million Americans were going to them weekly) helped create a new popular culture that disseminated common speech, dress and behavior.

 

Feelings left over from WWI resulted in a mistrust of Communists and a "Red Scare."
 
An African American man in Chicago was being pursued by a mob and ran to a mounted policeman, who kept the mob at bay. Chicago's black population ballooned by 148 percent in the 1920s.
 

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1924 - Leopold and Loeb: The first Trial of the Century. Two teenagers from highly privileged Chicago families, Nathan Leopold and Richard Loeb, kidnapped, killed and mutilated a 14-year-old neighbor. The case challenged previously held notions of juvenile killers with below-average IQs. Leopold would describe the pair as evil geniuses who were above normal standards of morality. Their attorney, Clarence Darrow, introduced the psychiatric defense into the legal system. The jury and the press accepted Darrow’s argument that society, schools and violent social conditions were to blame, and the killers avoided execution.
 
         
         
   
May 21, 1927 - Lindbergh's Flight: 25-year-old Charles Lindbergh completed the first solo nonstop transatlantic flight in history in “The Spirit of St. Louis.” The trip was 3,610 miles, beginning from Roosevelt Field on Long Island and ending in Paris after 33 hours and 30 minutes. The aftermath was what came to be known as the “Lindbergh boom” in aviation: industry stocks rose and interest in flying skyrocketed. Lindbergh’s subsequent U.S. tour demonstrated the potential of the plane as a safe and reliable mode of transportation. Click here to view Lindbergh's historic takeoff.
 
         
         
   
1925 - Scopes Monkey Trial: Fundamentalists introduced 37 anti-evolution bills to 20 state legislatures during the 1920s, and the first one to pass was in Tennessee. Taking up the ACLU’s offer to defend anyone who violated the new law, Dayton, Tennessee, booster George Rapellyea realized the town would get all kinds of publicity if a local teacher was arrested for teaching evolution. He enlisted John Scopes, a science teacher and football coach. The trial was marked by a carnival-like atmosphere; for 12 days, 100 reporters sent dispatches from Dayton. Scopes’ $100 fine was later thrown out on a technicality. One of America’s best-known trials that symbolizes the conflict between faith and reason. Click here to view a movie about the Scopes Monkey Trial.
 
         
         
   
1928 - Ruth Snyer Executed: Ruth Snyder, a discontented Long Island housewife, convinced her lover, Judd Gray, that her husband was mistreating her. The pair killed him with a sash weight. Their trial was a media frenzy, attended by such celebrities as film pioneer D.W. Griffith and evangelist Billy Sunday. The jury was out 98 minutes before it returned with a guilty verdict. Gray was executed first on January 12, 1928. Snyder followed just a few minutes later. A clever photographer from the New York Daily News, with a camera strapped to his ankle, snapped a picture of her as the juice coursed through her body. It sold 250,000 extra copies and is the iconic image of the 1920s.
 
         
         

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The shift from print-based journalism to electronic media began in the 1920s. Competition between newspapers and radio was minimal, because the latter was not yet an effective news medium. People listened to radio bulletins, but to “read all about it” they picked up a tabloid or a foldout.

Radios were first marketed for home use in 1920. By 1929, they sold 5 million sets every year. RCA’s Radiola was the most widely advertised model, selling for $35. RCA formed the National Broadcasting Company, which had its first broadcast on November 15, 1926. Programming remained unimaginative until the end of the decade, relying on speeches, lectures (on such topics as basket weaving) and music. In 1925, more than 70 percent of air time was devoted to music; just .7 percent was devoted to news. By 1929, 40 percent of the population owned radios, tuning in to hear music, sports scores, Al Jolson (the decade's top star) and Amos ‘n’ Andy.

Jazz Age journalism brought with it sensational stories printed in a popular tabloid format. Modern media’s obsession with sex and crime was born. Stories such as the 1922 Hall-Mills case (involving the murder of a minister and a choir singer) and the 1927 Snyder-Gray case (involving the murder of a husband by an adulterous wife) gripped the nation. Competing tabloids included Joseph Medill Patterson’s The New York Daily News, William Randolph Hearst’s The New York Daily Mirror, and Bernarr Macfadden’s New York Evening Graphic, also known as the “Porno-Graphic.”

The New York World was generally known as the best paper of the decade. Regarded as “the newspaperman’s newspaper,” it was in stature the New York Times of its day, but it relied on solid reporting and writing instead of broad coverage. The paper’s lauded and independently liberal editorial page was edited by Walter Lippmann, who became one of the most influential American writers in the country. The paper’s merger into the World-Telegram is seen as a black day in newspaper history.

The talkie newsreel was born when Theodore Case developed his sound-on-film system. The Fox Film Corporation bought Case’s system in 1926 and developed Fox Movietone News. The first talkie news release showed Charles Lindbergh taking off on his transatlantic flight on May 20, 1927. Its enormous success compelled other studios to produce competing newsreels. They became so popular that theaters showing only newsreels opened in major cities around the country.

 

The silent newsreels first produced by Pathe Weekly in 1911 became hugely popular talkies when Theodore Case developed his sound-on-film system.
 
The development of the electrical phonograph was largely responsible for the demise of the piano player in American parlors.
 

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Charles Lindbergh - Visit the official website of the 75th Anniversary of Charles Lindbergh's historic flight in 1927.
 
F. Scott Fitzgerald - Read the writings of the author who coined the phrase "the jazz age."
 
Leopold and Loeb - View a map of the crime scene and read Darrow's summation.
 
Scopes Monkey Trial - Download cartoons published during the trial, read the anti-evolution statue passed in Tennessee.
 
A People's History of the United States - Read excerpts from Howard Zinn's history classic.
 

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PowerPoint Review
 
 
The Rise of Radio- Review PowerPoint presentations online.
 
The 1920's Part Two- Review PowerPoint presentations online.
 
William Allen White - Review PowerPoint presentations online.
 
Sinclair Lewis - Review PowerPoint presentations online.
 

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Professor Rick Musser :: rmusser@ku.edu
J 503 History of Journalism
University of Kansas, School of Journalism & Mass Communications

American Decades © International Thompson Publishing Company

Original site designed May 2003 by graduate students Heather Attig and Tony Esparza
updated January 2004 by gradute students Staci Wolfe and Lisa Coble



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