Media 3.0 will be highly intuitive, hyper-pervasive, and fiercely personal. Media content will grow immensely in scope and range, yet the way it will be delivered will be uniquely personal. Convergence among media technologies will irrevocably alter the landscape of mass media.
Up and coming user friendly technologies like microblogging, podcasting, and even Second Life will be incorporated into and adopted by traditional media and news outlets such as television, internet, and radio; creating an information overdrive on an exponential scale.
This will spark the proliferation of news filtering tools not unlike digg and delicious. These filters will allow a consumer to tag and customize their news experience. It is through this advent that news and media will converge into a supremely intuitive and user-defined from. What constitutes “news” will be determined on an individual level. One will be able to easily access the latest happenings in Washington, scores and highlights of the high school football team, and even a somber story of how the neighbor’s cat died.
Media 3.0 will be hyper-pervasive. That is to say that the media will purvey into every aspect of every life of every person that allows it to do so. Media 3.0 will only expand and elaborate on current social networking platforms such as YouTube and Facebook, and through convergence a user’s personal life will be easily uploadable to the world. This in turn will fuel the emergence of hypergraphics in advertising and marketing. Just as information will be endlessly available to the consumer, marketers will find that Media 3.0 will contain a plethora of consumers’ personal interests and algorithms, thus allowing an unprecedented and unrivaled specificity in advertising.
By: Marcelino Sumaya and Doug Tetreault