The Facebook group, join to support Breast Cancer Awareness, is a non-profit organization that is helping to promote the awareness of breast cancer as well as raise money for the cause. This Facebook group has close to 800,000 group members. The creator of the group, Chris Keenum, has used the tools of Facebook effectively allowing for his message to get across. The group’s main page has a lot of information about breast cancer such as the fact that this year alone in the U.S. nearly 211,000 women will be diagnosed with breast cancer. This non-profit organization uses the discussion board to allow those on Facebook to discuss new ways for promoting breast cancer and to spread the awareness of it.
This organization has links to add the breast cancer awareness ribbon application to you profile and allows for you to invite your friends to do the same. This application allows for people to show support for breast cancer during Breast Cancer Awareness Month. The group uses other tools as well. Under the news feed it gives people information about the group donation drives to raise money for this cause and they provide a link to more information. So far there has been about $114,000 pledged. This group has been successful in spreading the word and promoting the cause. It is clear when looking at the group that many people have taken the time to contribute to the cause. There are nearly 800 uploaded photos, and over 500 discussion topics posted by others.