On Facebook I found a breast cancer awareness application titled, “Be My Bra”. “Be My Bra” currently has 127 daily active users, but the application continues to grow everyday.
Through this application, Lifetimetv.com is trying to raise awareness, educate the public and provide an abundance of support for those affected by breast cancer.
“Be My Bra” allows users to design their own online character. With these characters, users are able to message amongst each other.
Naturally, this application is effective because breast cancer is a current issue in our society and it affects numerous amounts of people. However, Lifetimetv.com has gone the extra step to make this application more effective than other breast cancer awareness groups and applications on Facebook.
Lifetimetv.com has creatively marketed the application to their Facebook target audience. “Be My Bra” is a very trendy looking application. It is covered in vivid colors, has chic online characters and has the catchy slogan, “Be My Support. Be My Strength. Be My Bra.”.
Lifetimetv.com has created an excellent application that is truly effective and supporting a good cause.