The facebook group Americans for Alternative Energy is currently using a variety of method to spread the message of alternative energy use. The goal of the group is to inform and persuade readers of the benefits of using renewable sources of energy and relieving America of its oil dependency.
A variety of multimedia is used in this group to inform and persuade the Facebook user about alternative energy. Looking through the front page of the group, you see a video of a mini-documentary over peak oil and information over movies about alternative energy topics, such as Who Killed the Electric Car? and An Inconvenient Truth. Posted items range from ideas to save energy in your own home to a solar-electric van. The wide variety of information in the group lets the group member, any of the 103 866 of them, become well informed over the topic of alternative energy.
The people in this group are not limited to the typical 18-24 demographic of Facebook, but you see big-time politicians such as Hilary Clinton and John McCain as officers in the group. While the chances of the likes of John McCain and Hilary Clinton actually sitting down and reading through this group are slim, the membership of these figures in this group gives it legitimacy that other social cause groups in Facebook lack.