I never thought it would be possible to find an entire blog and website dedicated to Tupperware…but I did. Tupperboy.com is a “superhero of Tupperware and household topics.” A boy named Clayton Andrews founded it, and he discusses everything you would ever want to know (or not) about Tupperware. He describes the different types of Tupperware such as “midget Tupperware,” “Tupperware for cakes,” and “Tupperware sandwich keepers.”
This website positively brands Tupperware as pretty much the most “extraordinary thing ever created.” The author does this by going into detail the background of Tupperware, who invented it and how it was marketed, and he also explains every single type of Tupperware available and how it is useful for everyday life. He also gives a few websites where one can purchase the tubs, etc.
Andrews is trying to reach a target audience of mostly women, 30+, who have children or who might cook for their husbands/relatives. Tupperware is for the person who doesn’t like to sloppily throw leftover food into the fridgerator, and for someone who likes their space to be neat and clean. The people who use Tupperware are super organized, and enjoy caring for their family at the same time. These are women who don’t want to deal with a messy kitchen, and look for affordable packing options.