In a recent blog post by Marjorie Dorfman about the Ipod Alarm Clock, she discusses how you can set it to do many functions besides just waking you up in the morning. There are many options from how loud you want it to be, to do you want music from the radio or from your Ipod. Dorfman also mentions how you can match the alarm clock and clock radio with your waking decor. The Ipod Alarm Clock is a product made by SDI Technologies and their products are marketed under several brands such as Timex, Bluetooth and the Ipod itself. This product is targeted to the modern individual, male or female, someone who has familiarity with or owns an Ipod. The age range isn't specific which is a good thing.It can range for someone who's in college to someone middle-aged that is in-the-know with the latest technological advances. This product is very innovative, it combines people's love for their Ipod with something they need to have: an alarm clock. Throughout her blog post, Dorfman gives the Ipod Alarm Clock much praise because it is a step up from the traditional and boring alarm clock that we are used to waking up to everyday. Now it is something that people can look forward to waking up at 8 in the morning.