In a recent entry comparing the new Quickie mop to the Swiffer mop, the author finds that the Quickie mop should not be used as a household mop at all but as a "carwash mop." The Swiffer Mop is a product produced by Quickie Manufacturing and is said to be a cheaper alternative to other brands such as Swiffer. Unlike the Swiffer mop the Quickie mop gets filled with dirt much quicker than the Swiffer mop. Rather than scrubbing the bathroom floor with the Quickie mop the author discusses the dual technology involved in the mop.
The author is trying to persuade readers to use the mop to scrub the hard to reach places on a car or SUV, like the roof or roof racks. Instead of urging readers to buy this mop he/she is discussing a different use of this mop if you have already bought the mop and found that it is "useless" or just frustrating.
In this blog the author is trying to reach a target audience of women, ages 30-55, who may be discouraged with this product. Also, the author is trying to imply that instead of returning the product these women should simply put the Quickie mop in the garage for their husbands to scrub any car that the couple may own. Since the author finds that the main reason for the product is to be a tool for washing cars.