In a post discussing the "Mr. Clean Magic Eraser," the user is blown away by how well the little white sponge cleans away messes. The Magic Eraser is apparently easier and less time consuming to use. The blog praises the product for being incredible at "magically erasing" smudged fingerprints, scum, and crayon from walls and door frames. The only downfalls were that sometimes with enough pressure white residue could be left behind but can easily be wiped away, and the sponge does wear out fairly quickly. The target audience for this blog is women ages 25-40 who are on the go with younger children and pets. The target audience wants to have a clean home, but needs to do it in a timely manner. This product is perfect for women who need an affordable and fast way to clean up common, everyday messes.