This blog reviews the Mr. Clean Magic Eraser. The author expresses her surprise at how satisfied she found herself with this product and goes on to list the many uses that she has found for it. The Mr. Clean Magic Eraser is produced by Procter and Gamble and is marketed as an all purpose, simple to use product that can solve your every day cleaning needs. This blog positively brands the Mr. Clean product by communicating an overall approval of the product’s performance especially when using it on rough or textured surfaces. The target audience of this blog is middle aged women, who look for simple and quick ways to take care of their household cleaning needs. These are women who appreciate that something as small and compact as the Mr. Clean Magic Eraser can tackle heavy duty cleaning jobs.