The product is the Maytag Neptune Washer.
The target audience would be to anyone who washes dishes, ages 18 to any, college students to housewives. Homeowners possibly since they'd have to buy their own instead of being furnished with one, unlike most apartment residents.
The intended brand result is a negative one. The blogger is tired of Maytag's products backfiring and thinks they need to do a better job or drop their prices.
Maytag has a history of faulty products. They are a household name and preach their reliability, but that hasn't been the case recently as some of their products have had recalls on them. Some of the products are: Other Maytag dishwashers, single door, frost free upright freezers, single door refrigerators, and Maytag front-load washing machines that were sold between April 1, 2005 and May 31, 2005.