In a recent entry discussing the Mr. Clean Magic Eraser, the author praises the cleaning product and its endless amount of uses. A product made by Procter and Gamble, the Mr. Clean Magic Eraser is a creation made from a new and inventive cleaning material that claims to literally erase tough dirt off of surfaces. This blog not only validates this claim, it reveals that this product is handy in a variety of other places around the house as well. After giving her own stamp of approval, the author urges her readers to share their favorite uses for the product by adding on to an already impressive list. With a growing list of over twenty-five uses, this blog states that the erasers do their "magic" on appliances, bathrooms, doors, furniture, kitchens, offices, the outdoors, shoes, walls, and even windows. The author is trying to reach a target audience of women, ages 30-45, who are trying to keep their homes and material goods clean despite life's inevitable accidents. These women are mothers that understand that accidents happen but would still like to keep their homes looking as if they never did. These are women looking for one easy and inexpensive product that will clean a variety of messes in a hurry so that they can spend less time cleaning and more time with their families.