The product Febreze is discussed by the author of a blog to absorb and eliminate odors and
be geared to college students. Febreze is a product used to eliminate, cover up, and absorb
any type of odor. It is used as a quick and easy way to rid a person of smelling an odor.
This blog brands Febreze as something that says college students are lazy and potentially
stinky because of basic perceptions of them. The author's target audience here is college
students age 18-26, who do the typical things like drink, smoke, and just other odors
caused by roomates and such. Also on the target audience being college students because the
product is easy, convient, and fast to use so college students don't have to use much
effort.