The Crave blog’s latest entry on phones gives details about several different models for home phones or home phone systems made by General Electric. The blog is created and used by CNET, a publicly owned company based in San Francisco. In essence CNET’s goal is to inform their viewers about computers, technology and the internet. The author of this particular blog entry gives some personal feedback on the models. All the reviews are relatively objective, without any strong words for or against any model. This blog positively brands the General Electric home phones with objective information and the occasional positive comment. It also includes basic explanations for the features of the models, reminding me of an advertisement. The audience for this blog could be anyone looking to buy a new home phone system. However, in the entry are some very technical details about each model. Anyone needing a home phone system is probably a grown adult, ages 25 and up, with a house, and probably a family. The blog can best be appreciated by people with a deep understanding of electronics. Therefore the blog’s target audience would be people who are technologically knowledgeable. These people value knowing all of the details of their technology and will choose their home phone carefully after weighing all the options. The goal of this blog entry would be to inform readers about the General Electric home phones, making them look like the best options to choose from when buying a home phone.
http://crave.cnet.com/8301-1_105-9735980-1.html