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Clorox Disappointing Wipes

In an entry discussing Clorox Anywhere Hard Surface spray and Clorox Disinfecting Wipes, the author discusses the ineffectiveness of these products to properly sanitize the targeted area. These products, made by The Clorox Company, are advertised as convenient, disposable alternatives to using rags and liquid cleansers. Both the spray and the wipes simplify common household chores such as cleaning kitchen counters. This blog negatively brands these products as being both ineffective and misleading. The author discusses her displeasure with how much product is necessary to fully disinfect the chosen area. The author is trying to reach a target audience of women, ages 30 to 45, who want to protect their families from germs and bacteria. These are women who want an easy and safe alternative to older, harsher cleaning methods.

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This page contains a single entry from the blog posted on September 3, 2007 8:28 PM.

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