In two entries of the Product Blog, the writer expresses excitement over a construction adhesive called Power Grab. Loctite, a company who has specialized in adhesives for 50 years, makes this product. The Power Grab is promoted on the Loctite website as "an advanced construction adhesive...for multi-surface usage." It's a low odor tack used on construction sites. It eliminates the use of screws, nails, nuts, and bolts and allows for a clean, do-it-yourself repair job. The blog praises the Power Grab in two entries. Pictures on the blog show the authors' own use of the Power Grab on both his ceiling and his kitchen floor and counters. It works particularly well when laying down vinyl baseboards on the floor and rubber matting on the counters. It offers a clean solution to repairing little things around the household as well. The product and the blog are trying to reach a target audience of men, ages 22 and older, who like to fix things up themselves. It is appealing to men who are just out of college and those with families that have more important things to spend their money on then having someone fix up their home for them. The Power Grab is a cheap solution for the D.I.Y. kind of guy, and according to the Product Blog, it works!