In his blog discussing the Dyson DC 14 Animal, the author mentions how the vacuum is well worth the money he spent on it. It picks up hair from animals efficiently as well as the smallest tidbits. Dyson was the first company to create a bag less vacuum and it’s research team has created products that have led to more than 10 billion dollars in sales, making it a leader in vacuum cleaners. The blog positively brands the vacuum as an easy to use convenient product that will leave you satisfied. The target audience for this product is both male and female professionals between the ages of 25 and 40. The target audience that is being reached is pet owners with animals that shed hair that is hard to get picked up by a regular vacuum. These people are those who are into new technology and willing to try something new even if it is a little pricy.