Sometimes a tough carpet stain will drive homeowners insane with frustration. Finding a good spot remover is sometimes more frustrating than the stain itself. In a Product Blog discussing the instant spot remover A Clear Choice, the product is praised and boasted as the only stain removing solution. A Clear Choice is a relatively unknown spot remover produced by Clear Choice Company as a cheaper alternative to more expensive, mainstream products. Sold only on a commercial level, it is the most popular fabric stain remover amongst the hotel industry. The blog praises the product as the messiah of instant spot removers in the industry. The author gives a personal account of instances where A Clear Choice “saved the day” with removing unusually tough stains. The author brands this product as quoted “the only product to buy” in case of a stain removal situation. The author also brands the product as a cheaper and more efficient alternative to more well known brands. The target audience is mainstream audience of 25-50, stay at home mothers who have the daily ritual of removing stains due to their children, pets, or own mistakes. It is targeting the practical mother, who bargain shops and also wants a quality product for those unusual fabric stains. These are busy mothers, who don’t have time to waste on an inferior cleaning product; rather they would like instant results.