Total hours required: 30
Core course requirements: Four courses are required
- JOUR 820: Marketing Fundamentals for Communicators or JOUR 840: Marketing Fundamentals II (3)
- JOUR 828: Financial Fundamentals for Communicators or JOUR 840: Financial Fundamentals II (3)
- JOUR 829: Marketing Communications Research (3)
- JOUR 850: Capstone Course in Marketing Communications (3)
Professional course requirements: Students must complete 18 hours of professional courses of their choice in the following areas:
- JOUR 819: Writing for Marketing Communications (3)
- JOUR 823: Branding in Marketing Communications (3)
- JOUR 824: Creative Process (3)
- JOUR 825: Relationship Marketing (3)
- JOUR 826: Innovation in the Management of Marketing Communications (3)
- JOUR 827: Marketing Ethics (3)
- JOUR 831: Digital Marketing (3)
- JOUR 832: Leadership and Management in Marketing Communications (3)
- JOUR 834: International and Multi-cultural Marketing Communications (3)
- JOUR 840: Seminar in:_____ (3)
Previously offered seminar topics have included:
- Communicating Sustainability Initiatives
- Crisis Communications
- Innovations in Media
- Managing Visual Design
- Marketing Communications for Healthcare Organizations
- Marketing Communications for Non-profit Organizations
- Media Relations
- Social Media
- Sports Marketing, Sales and Promotions
* Note: Individual courses may have additional prerequisites.
Graduate degree requirements: All journalism master’s candidates must complete a minimum of 30 graduate credit hours in Integrated Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 18 hours in the professional course requirements.
Enrollment requirements after completing course requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates.
Enrollment in elective courses outside the school: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the school must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the graduate director and should indicate how the course contributes to her/his master’s program.