Master of Journalism – Integrated Marketing Communications (MSJ – IMC)

Total hours required: 30

Core course requirements: Four courses are required

• JOUR 820: Marketing Fundamentals for Communicators or JOUR 840: Marketing Fundamentals II (3)
• JOUR 828: Financial Fundamentals for Communicators or JOUR 840: Financial Fundamentals II (3)
• JOUR 829: Marketing Communications Research (3)
• JOUR 850: Capstone Course in Marketing Communications (3)

Professional course requirements: Students must complete 18 hours of professional courses of their choice in the following areas:

• JOUR 819: Writing for Marketing Communications (3)
• JOUR 821: Integrated Marketing Communications & Sales Strategies (3)
• JOUR 822: Database Development and Management (3)
• JOUR 823: Branding in Marketing Communications (3)
• JOUR 824: Creative Process (3)
• JOUR 825: Relationship Marketing (3)
• JOUR 826: Innovation in the Management of Marketing Communications (3)
• JOUR 827: Marketing Ethics (3)
• JOUR 831: Technology in Marketing Communications (3)
• JOUR 833: Social Media (3)
• JOUR 832: Leadership and Management in Marketing Communications (3)
• JOUR 834: International and Multi-cultural Marketing Communications (3)

Seminars:

• JOUR 840: Seminar in:_____ (3)

Previously offered seminar topics have included:

• Communicating Sustainability Initiatives
• Crisis Communications and Image Management
• Innovations in Media
• Managing Visual Design
• Marketing Communications for Healthcare Organizations
• Marketing Communications for Non-profit Organizations
• Media Relations
• Social Media
• Sports Marketing, Sales and Promotions

* Note: Individual courses may have additional prerequisites.

Graduate degree requirements: All journalism master’s candidates must complete a minimum of 30 graduate credit hours in Integrated Marketing Communications (MarComm) with at least a B (3.0) average. In addition, students must complete all Core Course requirements and 18 hours in the professional course requirements. 

Enrollment requirements after completing course requirements: A student must enroll for at least 1 hour of credit in the semester in which he or she graduates. 

Enrollment in elective courses outside the school: Up to 6 credit hours of course work may be completed outside the School of Journalism, with the pre-approval of the graduate director or graduate committee. Students who wish to take a course or courses outside the school must have permission from both the instructor of the course and from the School of Journalism. The student should submit a written proposal and a course syllabus to the graduate director and should indicate how the course contributes to her/his master’s program.