-ism me

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 "-Ism's in my opinion are not good. A person should not believe in an -ism, he should believe in himself. I quote John Lennon, 'I don't believe in The Beatles, I just believe in me."'
- Matthew Broderick as Ferris Buehler

Elections are full of the much maligned -ism.  Every possibility if -ism is explored for each candidate.  If a candidate is white, then his or her potential racism is made an issue.  If the candidate is black then the <a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/11/10/AR2006111001387.html">racism of the public is central</a>.  If the candidate is female then the country is too sexist to elect her.  If the candidate is male he may be too much a sexist to effectively govern a half female country.  There is so much ado about the -ism that one might agree with Ferris and want to be rid of them all, as if that were possible.

The truth of the -ism is that they are simple ideological constructions people erect in order that other people can understand a complicated idea.  Could Joseph McCarthy have rallied the country to almost tear itself apart over the state run program to forcibly reallocate property and remove rights of owners for said property for the United States? Not likely.  But he could rally people against communism.  At the most basic level and -ism is simple shorthand.  

The issue with the -ism comes when they are used to define people as opposed to ideas.  Once you label a person a communist, that is what they become.  That communist is no longer a person and become just a classification.  This can come in handy when we deal with scores of new people every day, but it is also an inherent weakness in our thought processes that conspires to damage our good judgement.  As an example of such a failure it is not widely appreciated how many Russians died defending their homeland in World War II <a href="http://en.wikipedia.org/wiki/World_War_II_casualties">(about 10.7 million)</a>.  They were communists and not even American communists.  By virtue of that fact they were far less meaningful to learn about in history class.

-Isms make ideas easier to digest.  But we must remember that some indigestion is good. It tells us what ideas are actually are worth eating.

Following olympic viewers

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One of the hardest things about taking an "old media" company into the future is dragging your advertisers with you. To that end NBC commissioned a study of the viewing and browsing habits of a small group of Olympics viewers as they switched between media to catch the games. The Advertising Age article explaining the program can be viewed here.
The study focused on people who had access and competence in three different media: TV, web, and mobile. In the study group 75% of Olympic media consumption was done via TV. This is a very telling fact.
People, when given every reasonable choice available to watch the Olympics, chose to get their games from TV.
Why? The study cannot say. But I believe the people sought out the best presentation of the event. The Olympics viewers in the study chose TV because it offered the best and most complete Olympics viewing experience for three reasons:

1. Watch it live. NBC broadcasted the most watched events only over the air. If you wanted to watch Michael Phelps live (who wouldn't?) then you would have to watch it on TV. This makes a lot of sense, ratings wise, and probably had a huge impact on the habits of the study participants.

2. HD. Even if the study participants didn't have a HDTV, which Reuters claims were in 25% of US homes in Christmas of 2007, their living room TV would still offer a larger and higher definition viewing experience than streaming video. To further support this argument I offer one more word: "buffering..."

3. NBC is a TV company. The web streaming of the Olympics was a new thing for NBC and the world. Though NBC promoted the heck out of nbcolympics.com their best effort and expertise went into the TV product. Surely people would see that disparity and respond.

In no way did NBC's streaming of the Olympics fail, however. It opened up many events, such as Tai Kwon Do, that Americans would likely not have gotten to watch had it not been for the streaming. The streaming website got 42 million hits, according to Ad Age, even before the closing ceremony.
This time around it worked out that, yet again, the best way to view the game was on TV. When the London 2012 games come around that may not be so

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