Chances are you've already heard or read that journalism is dead.
Newspapers are going down the toilet, print is dying and journalists are losing their jobs.
Well, despite any numbers about the business of journalism, I happen to sincerely disagree with the statement that journalism is dead.
Journalism is changing, and of course, with its change will come a change in the business behind the journalism industry.
If people aren't buying newspapers anymore, advertisers need to look into online ads. If consumers are getting information from sites like Twitter or Facebook, news sources need to connect their names to Twitter accounts. The same is true for the business that keeps new sources running.
The business needs to adjust and that adaptation is beginning now.
The Online Journalism Blog has an interesting blog about how media business models need to change. In its change, the blog highlights three main ideas: (1) readers are worth less (or in other words, advertising is cheaper), (2) content is free and (3) the realization that you don't own the platform.
The biggest change in the journalism industry right now is that journalism is becoming a conversation. 10,000words.net blogger Mark S. Luckie constantly includes this idea in his thoughts.
Citizen journalism can help "real journalists" tell stronger stories with more accurate information.
I'm not getting a degree in journalism, and I don't know much about business. But I do know that the bigwigs who run news outlets need to recognize the change happening now and adjust.
Newspapers are going down the toilet, print is dying and journalists are losing their jobs.
Well, despite any numbers about the business of journalism, I happen to sincerely disagree with the statement that journalism is dead.
Journalism is changing, and of course, with its change will come a change in the business behind the journalism industry.
If people aren't buying newspapers anymore, advertisers need to look into online ads. If consumers are getting information from sites like Twitter or Facebook, news sources need to connect their names to Twitter accounts. The same is true for the business that keeps new sources running.
The business needs to adjust and that adaptation is beginning now.
The Online Journalism Blog has an interesting blog about how media business models need to change. In its change, the blog highlights three main ideas: (1) readers are worth less (or in other words, advertising is cheaper), (2) content is free and (3) the realization that you don't own the platform.
The biggest change in the journalism industry right now is that journalism is becoming a conversation. 10,000words.net blogger Mark S. Luckie constantly includes this idea in his thoughts.
Citizen journalism can help "real journalists" tell stronger stories with more accurate information.
I'm not getting a degree in journalism, and I don't know much about business. But I do know that the bigwigs who run news outlets need to recognize the change happening now and adjust.
