I've been addicted to Twitter since last fall. I don't own an iPhone, Blackberry or any other smartphone, but I still find Twitter useful. I started using Twitter for two reasons: I wanted to know what the big deal was, and I found it to be a useful reporting tool.
Twitter's benefits to journalists can be grouped into three categories:
1. Staying Current Part of being a good journalist is knowing what's going on in the world
around you. Twitter can act as a sort of RSS feed, one that people
actually use, to keep you up to date on breaking news.
If you're a beat reporter, you can follow people and organizations
relevant to your beat. In my case, my "beat" is professional cycling
and the cycling industry, specifically, new tech developments. I follow
professional athletes, teams and bike companies to stay current on what
they are doing.
Twitter is also a useful tool for finding and maintaining relationships with sources. I can tweet "anybody out there know anyone in R&D at Trek Bicycle?" and within minutes have several retweets and direct replies.
2. Enterprise Reporting & Breaking NewsTwitter is a great way to find stories that don't make their way into press releases and to develop ideas for stories that have potential, but may otherwise go overlooked.
Tweets can also be an excellent way to find breaking news.
Case in point: Lance Armstrong is a
Twitter addict. I've been following his tweets as he races the
Tour of California. On Sunday morning Armstrong tweeted:
Armstrong then tweeted an image of his bike. "There is only one like it in the world therefore hard to pawn it off. Reward being offered," he wrote.
Mark Higgins, Armstrong's PR manager, never sent out a press release about the stolen time trial bike -- I would have received it.
Instead, word spread faster through Twitter than it could have through traditional media channels. Within minutes thousands of Armstrong's 146,171 followers were tweeting, retweeting and blogging about the stolen bike. VeloNews, which follows Armstrong on Twitter, was quick to pick up this info, confirm it, and post in on their Web site.
Here's
more info from the Telegraph about this case and the power of Twitter.
3. Professional Networking & PromotionTwitter is a useful tool for staying in contact with fellow journalists. In addition to following athletes and companies, I also follow publishers and editors from other magazines. Tweeting the occasional shout-out like "I liked your article in the latest issue!" can be a good way to foster relationships that may help you land a freelance gig, or full-time employment down the road.
Twitter is also a great medium for promoting your publication, and your writing. Many newspapers and magazines tweet teaser lines with a link to the story.
This is a good way to drive traffic to your company's Web site or blog...not to mention getting your work noticed!
Like I wrote earlier, as a poor graduate student, I have a miserly phone. I can send and receive text messages, but can't do much more. Here are some popular desktop utilities for keeping track of the world via Twitter.
- Tweetdeck - I like it because it allows you to split your main Twitter feed into groups based on specific topics, such as friends, news sites, contacts, etc.
- twhril - Good program if you have more than one Twitter account.
- ping.fm - Useful if you want to update all your social networking sites at once.