In my multimedia producing class we've been discussing Twitter a
lot lately. Professor Williams devoted the better half of a class to
it. He presented an interactive discussion on Twitter via the Poynter
Institute.
A lot of people don't get it.
In
a recent CNN.com story about why facebook is ideal for old people, one
of the reasons listed was, "We just don't understand Twitter."
Many of my classmates expressed equal sentiment.
I get it. I use it. Daily. Hourly even.
Twitter
has many uses especially for journalists. Both the print side of
journalism and strategic communication/PR side can benefit. I use it
for both. As a print journalist I use it to share information with
others quickly. I follow updates from the New York Times, The Kansan,
the Topeka Capital Journal and Lawrence Journal World. I've been up to
speed on countless news stories because of these tweets. I can share
information quickly with my mother, a journalist in northeast Kansas.
I followed the presidential debates via Lawrence.com's tweets, which
were informational but mostly hilarious. I saw the country band
together and tweet minute by minute on President Barack Obama's
inauguration day. Professor Williams used Twitter to contact me during
my coverage of a local fire. He could actually instruct me via Twitter
through my cell phone and check on the status of the story.
I
use Twitter for public relations and promotions because I'm the live
events director for KJHK, our student-run radio station. Using tweets
I booked an artist for a poster for an upcoming event. I use it to
tweet about events that the radio station promotes or events of artists
whom I support with my personal Twitter account. KJHK executive staff
members have the Twitter account information and can tweet what's going
on with the station at that any instant. People can quickly gain
information about the station with the tweets, whether it's history,
photos of the station or who's currently on-air.
And it's fun.
Some of my favorite
Twitters are Diplo, P. Diddy (oh, did we drop the P?) and MC Hammer.
Most of their tweets are lighthearted and funny. Diplo recently
returned from Trinidad and Tobago. He'd been there over Carnival,
exactly the same time my sister was in Trinidad and Tobago. I followed
his tweets and learned about where he went and what he did. Some of it
was relevant and some of it not, like the time he dropped his
toothbrush in the airplane toilet. Two days ago MC Hammer wanted to
know which show a character named Diego was on. His son requested to
watch "Diego" on TV. I was able to tweet back and tell him that Diego
is a character on Dora the Explorer.
Twitter has many
uses. I see people use it to self-promote or to provide social
commentary on news, events and people. I see local musicians, in
particular the local djs and rappers, use it to trade beats and share music
samples. My friend's dad is a plastic surgeon and she said that doctors
are starting to use Twitter to tweet about medical procedures as
they're being done.
That sounds a little more serious than how I use Twitter, but at least I got to help MC Hammer be a better parent.


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