It's a question journalists seem to be asking themselves every day now.
Why did I choose this profession?
Traditional newspapers are dying. Advertising is going off the deep end. Online is seemingly the only refuge.
The problem is that journalists moving online are realizing the demand for timely content is extraordinary. In Brian Solis' online article, he mentions several popular news entities and their interaction with followers via Twitter. The statusphere, as Solis refers to it, needs near-constant updating to keep followers interested. This puts an unrealistic, although necessary, strain on the journalists brave enough to commit to the idea.
Many news stories and columns have talked about the burnout journalists experience because of the fast-paced news environment. The trend is depressing, showing that professionals are leaving the game at increasingly younger ages. The job is demanding; News never sleeps. Journalists for the most part are also underpaid, so burnout comes from the amount they give after they've compared it with what they're receiving.
It's as though the public fails to understand what goes into reporting and packaging the news. People want to know, from reliable sources, what's going on. They just don't want to pay for it. The problem with the truth behind that statement is that there's not much journalists can do about it. Thanks to things such as Google, Twitter and the Web in general, information is available readily, and free of charge.
So where is Twitter leading the industry? Into a promising future, for those able and willing to keep up with the frantic pace. The fan base a journalist can build through online social networking will prove to be invaluable in the efforts to maintain journalistic careers.
The best and the brightest are the ones who can, and hopefully will, survive.
Why did I choose this profession?
Traditional newspapers are dying. Advertising is going off the deep end. Online is seemingly the only refuge.
The problem is that journalists moving online are realizing the demand for timely content is extraordinary. In Brian Solis' online article, he mentions several popular news entities and their interaction with followers via Twitter. The statusphere, as Solis refers to it, needs near-constant updating to keep followers interested. This puts an unrealistic, although necessary, strain on the journalists brave enough to commit to the idea.
Many news stories and columns have talked about the burnout journalists experience because of the fast-paced news environment. The trend is depressing, showing that professionals are leaving the game at increasingly younger ages. The job is demanding; News never sleeps. Journalists for the most part are also underpaid, so burnout comes from the amount they give after they've compared it with what they're receiving.
It's as though the public fails to understand what goes into reporting and packaging the news. People want to know, from reliable sources, what's going on. They just don't want to pay for it. The problem with the truth behind that statement is that there's not much journalists can do about it. Thanks to things such as Google, Twitter and the Web in general, information is available readily, and free of charge.
So where is Twitter leading the industry? Into a promising future, for those able and willing to keep up with the frantic pace. The fan base a journalist can build through online social networking will prove to be invaluable in the efforts to maintain journalistic careers.
The best and the brightest are the ones who can, and hopefully will, survive.


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