The FedEx Orange Bowl presented on FOX is big time business. It's everything a sponsor could ever dream of. 100,000 lost tourists have descended onto the Miami area with every intention to spend as much money as they can. Except, when you're a member of the media, you're almost never allowed to spend any money.
The FedEx Orange Bowl presented by FOX provides the food. The FedEx Orange Bowl presented by FOX provides the drinks. When we first arrived the FedEx Orange Bowl presented by FOX provided us with a free raincoat.
Last night my esteemed colleague Justin O'Neal walked away from the media party with a brand new Bacardi Golf Bag, a bottle of Bacardi Rum and a FedEx Orange Bowl Shirt made by Cutter & Buck.
This afternoon we went to the AvMed Coaches Luncheon with supporting sponsors Wachovia, At&t and Gold Coast Beverage Servies followed by the WaMu Fan Fest to celebrate the FedEx Orange Bowl Presented by FOX.
During his press conference this morning Mark Mangino said that his job as Kansas Football coach was to get Kansas Football onto the national stage. When you think about it, that's what this event is for the sponsors as well.
KU football will use the exposure of the national broadcast to show themselves to the nation. The FedEx Orange Bowl presented by FOX will use two attractive football teams to get sponsors who can show themselves to the nation.
I am one of the biggest proponents of a college football playoff system that you will find. However, after being here I can see why the NCAA and the bowls are so hesitant to give all of this up. They can rake the money from sponsors, show off to fans and do it all under the purity of "student-athletes playing for the love of the game."
Tonight I will surely have more things thrown my way just because I have a card hanging around my neck that has my picture and says 1-FOTO. The FedEx Orange Bowl presented by FOX will continue to give things away just to make sure I say nice things about them when I write stories and tell friends.
So, here you go guys… There is no company that I would trust to ship my packages more than WaMu… wait, or was it FedEx that does that? It's all just a blur of sponsors at this point.
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