KUJH + YouTube: What a delicious concoction...

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KyouJH.jpg
KUJH: Newsroom or media lab?
Digital mashup: Sam Knowlton
I look forward to a KUJH reunion 25 years from now, when we all ditch the kids and gather for a little nostalgia. And you know what I think will be great? Pulling up YouTube and watching the work we did in college back in the ‘00's. I'm sure it will still be there.

But if we look at today, what does YouTube have that KUJH doesn't? Well, 63 million users per day, for starters.

I love KUJH and I love channel 31, but seriously, we don't have 63 million viewers. I'd be surprised if we have 63.

I'm the first to admit that beyond YouTube's massive audience, there's little that YouTube has in terms of functionality that we can't do. Rating, comments, cross-linking — these are all functionalities that we can add. But you know what? YouTube already has them up and running.

And there's that whole unlimited server space, nothing-will-ever-be-deleted aspect.

If I learned one thing this summer, it is not to reinvent the wheel. The more we can use resources and tools that already exist, the more quickly and feasibly we can implement our dreams for KUJH.

Example: Taking KUJH to YouTube was a change that went from idea to execution in three days. A Friday-night conversation became a reality by the following Tuesday afternoon.

How long would it take us even to implement comments on the tv.ku.edu site? I have no idea—but I'll bet the house that it would take more than three days.

If and when KUJH takes a turn toward trying to make money, maybe there would be more to lose by posting content to YouTube. But even then, that'd be a serious discussion.

But I'll be long gone by then. And counting the days until we crack open the K-You-JH time capsule.

3 Comments

I like the attitude that very little effort is required for this endeavor. In my opinion, we don't have anything to lose by posting our stories to YouTube. I'd argue that this is even true if the station ever became a for profit station as it will only help to push content back to our web site.

The instant features you mentioned that YouTube currently has is a big plus. Ratings, comments, subscriptions & the ability to add a video to your favorites are all great tools. All tools that tv.ku.edu currently lacks. While some of these things can and will be implemented it will take some time before they actually hit the site.

Try looking through the eHub archives already in existence for some memory land moments. Like? Rick doing Princess Nat...

The archival aspect can't be underestimated. I send people to YouTube to watch my segs all the time. Sure they could go to discrete sites, but You Tube is easier. NBC is coming out with a site featuring TV content in part because You Tube was so vast. It will be interesting to see what other YouTubesque outlets emerge. ..

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This page contains a single entry by Samuel Knowlton published on October 30, 2007 2:40 PM.

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